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United States
Konsumentenverhalten
78,385
Consumer behaviour
77,956
Prognoseverfahren
40,414
Forecasting model
39,426
Theorie
23,328
Theory
22,900
Emotion
10,310
Beziehungsmarketing
8,985
Relationship marketing
8,974
USA
8,566
Schätzung
7,612
Markenführung
7,423
Brand management
7,419
Estimation
7,390
Markenimage
6,540
Brand image
6,506
Prognose
6,192
Forecast
5,907
Deutschland
5,840
Zeitreihenanalyse
5,786
Kundenzufriedenheit
5,635
Time series analysis
5,634
Customer satisfaction
5,632
Online-Handel
5,394
Online retailing
5,383
Germany
5,362
Social Web
4,810
Social web
4,808
Kapitaleinkommen
4,740
Capital income
4,724
Dienstleistungsqualität
4,516
Service quality
4,513
Online-Marketing
4,389
Internet marketing
4,363
Brand
4,227
Markenartikel
4,225
Einzelhandel
4,209
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4,175
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4,128
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Gupta, Rangan
79
Baghestani, Hamid
31
Marcellino, Massimiliano
27
Diebold, Francis X.
25
Rossi, Barbara
24
Pierdzioch, Christian
23
Kilian, Lutz
22
Watson, Mark W.
22
Lusk, Jayson L.
21
Ravazzolo, Francesco
21
Timmermann, Allan
21
Swanson, Norman R.
19
Stock, James H.
18
Balcilar, Mehmet
17
Clark, Todd E.
17
Miller, Stephen M.
17
Clements, Michael P.
16
Ghysels, Eric
15
McCracken, Michael W.
15
Stavins, Joanna
15
Einav, Liran
14
Guo, Hui
14
Sarno, Lucio
14
Schuh, Scott
14
Tonsor, Glynn T.
14
Wright, Jonathan H.
14
Audrino, Francesco
13
Giacomini, Raffaella
13
Han, Heesup
13
Irwin, Scott H.
13
Jang, Soocheong
13
Koopman, Siem Jan
13
Lahiri, Kajal
13
McFadden, Daniel
13
Salisu, Afees A.
13
Wohar, Mark E.
13
Agarwal, Sumit
12
Chinn, Menzie David
12
Giannone, Domenico
12
Sekhposyan, Tatevik
12
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National Bureau of Economic Research
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Federal Reserve Bank of St. Louis
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American Marketing Association
8
European University Institute / Department of Law
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Friedrich-Schiller-Universität Jena
4
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4
Federal Reserve Bank of Cleveland
3
Federal Reserve Bank of New York
3
Federal Reserve System / Division of Research and Statistics
3
IGI Global
3
INSEAD
3
Boston College / Department of Economics
2
Brown University / Department of Economics
2
Centre for Economic Policy Research
2
Christian-Albrechts-Universität zu Kiel
2
European University Institute / Department of Economics
2
Federal Reserve Bank of San Francisco
2
Information Resources Management Association
2
Innocenzo Gasparini Institute for Economic Research <Mailand>
2
Institute of Transportation Studies <Berkeley, Calif.>
2
OECD
2
School of Economics and Finance <Brisbane>
2
University of Chicago / Center for Research in Security Prices
2
Université catholique de Louvain / Institut de recherches économiques et sociales <1941-1960>
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
American Council on Consumer Interests
1
American Home Economics Association
1
American Institute of Real Estate Appraisers
1
American Management Association
1
Banque de France / Direction des Etudes Economiques et de la Recherche
1
Birkbeck College / Department of Economics
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
1
Cambridge Systematics Inc.
1
Centre for Analytical Finance <Århus>
1
Centre for Growth and Business Cycle Research <Manchester>
1
Centre of Policy Studies
1
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Working paper / National Bureau of Economic Research, Inc.
337
Journal of consumer research : JCR ; an interdisciplinary bimonthly
153
International journal of forecasting
114
Discussion paper / Centre for Economic Policy Research
89
The review of financial studies
80
Journal of business research : JBR
74
Journal of retailing and consumer services
73
NBER working paper series
70
Psychology & marketing
70
Journal of forecasting
64
Applied economics
59
American journal of agricultural economics
57
International journal of hospitality management
57
Journal of fashion marketing and management
53
The review of economics and statistics
52
The American economic review
48
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
47
Finance and economics discussion series
46
Journal of money, credit and banking : JMCB
46
Working paper
46
Journal of consumer affairs : official publication of the American Council on Consumer Interests
43
Economics letters
41
Economic review
39
The journal of consumer marketing
39
International journal of consumer studies
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
36
Journal of international consumer marketing
35
Journal of marketing theory and practice
35
Journal of applied econometrics
32
American economic journal : a journal of the American Economic Association
31
International journal of retail & distribution management
30
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
30
Journal of consumer behaviour : an international research review
30
Sport marketing quarterly : preferred journal of the Sport Marketing Association
30
The journal of finance : the journal of the American Finance Association
30
Economic inquiry : journal of the Western Economic Association International
29
Journal of advertising : official publication of the American Academy of Advertising
29
Journal of advertising research
29
Working paper series / European Central Bank
29
Journal of business ethics : JOBE
27
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Source
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ECONIS (ZBW)
8,217
USB Cologne (EcoSocSci)
10
RePEc
6
USB Cologne (business full texts)
1
ArchiDok
1
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1
Separating the long and short-term effects of advertising repetition on brand name awareness
Vanhuele, Marc
-
1994
Persistent link: https://www.econbiz.de/10000909454
Saved in:
2
Measuring the impact of health awareness on food demand
Jensen, Helen H.
- In:
Review of agricultural economics : RAE
14
(
1992
)
2
,
pp. 299-312
Persistent link: https://www.econbiz.de/10001134704
Saved in:
3
Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
Saved in:
4
Scarcity appeals in advertising : the moderating role of expectation of scarcity
Mukherjee, Ashesh
;
Lee, Seung Yun
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 256-268
Persistent link: https://www.econbiz.de/10011486908
Saved in:
5
The curious versus the overwhelmed : factors influencing QR codes scan intention
Okazaki, Shintaro
;
Navarro, Angeles
;
Mukherji, Prokriti
; …
- In:
Journal of business research : JBR
99
(
2019
),
pp. 498-506
Persistent link: https://www.econbiz.de/10012023703
Saved in:
6
Consumer regulation strategies : attenuating the effect of consumer references in a voting context
Whelan, Jodie
;
Goode, Miranda R.
;
Cotte, June
;
Thomson, …
- In:
Psychology & marketing
33
(
2016
)
11
,
pp. 899-916
Persistent link: https://www.econbiz.de/10011602966
Saved in:
7
Fluency in commercial breaks : the impact of repetition and conceptual priming on brand memory, evaluation, and behavioral intentions
Liebers, Nicole
;
Breves, Priska
;
Schallhorn, Christiana
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 783-798
Persistent link: https://www.econbiz.de/10012179066
Saved in:
8
Overcoming lower imagery ability through process priming
Ostinelli, Massimiliano
;
Böckenholt, Ulf
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 799-812
Persistent link: https://www.econbiz.de/10011792402
Saved in:
9
Physical proximity increases persuasive effectiveness through visual imagery
Jia, Yanli
;
Huang, Yunhui
;
Wyer, Robert S.
;
Shen, Hao
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
4
,
pp. 435-447
Persistent link: https://www.econbiz.de/10011789695
Saved in:
10
Sensory marketing
Hultén, Bertil
;
Broweus, Niklas
;
Dijk, Marcus van
-
2009
Persistent link: https://www.econbiz.de/10003809891
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