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Building a university brand from within : university administrators' perspectives of internal branding
Judson, Kimberly M.; Aurand, Timothy W.; Gorchels, Linda; … - In: Services marketing quarterly 30 (2009) 1, pp. 54-68
Persistent link: https://www.econbiz.de/10003839174
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Technology segmentation for marketing: entrepreneurial approaches to intercollegiate athletics
Neeley, Lynn; Judson, Kimberly M. - In: International journal of sport management and marketing … 7 (2010) 1/2, pp. 4-20
Persistent link: https://www.econbiz.de/10003937852
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Direct marketing and distribution : the case of Redbox
Vander Schee, Brain A.; Aurand, Timothy W.; Iacovelli, … - In: Journal of the Academy of Business Education : JABE 13 (2012) 2, pp. 137-149
Persistent link: https://www.econbiz.de/10009728812
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Pedagogical considerations for mass customization : a case for cross-functional education
Balachandra, Ramaiya; Aurand, Timothy W.; Friar, John H. - In: Journal of the Academy of Business Education : JABE 4 (2003) 1, pp. 83-88
Persistent link: https://www.econbiz.de/10003869138
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Motives of United States and Japanese professional baseball consumers and level of team identification
James, Jeffrey D.; Fujimoto, Junya; Ross, Stephen D.; … - In: International journal of sport management and marketing … 6 (2009) 4, pp. 351-366
Persistent link: https://www.econbiz.de/10003921417
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Customer satisfaction with game and service experiences : antecedents and consequences
Yoshida, Masayuki; James, Jeffrey D. - In: Journal of sport management : the official journal of … 24 (2010) 3, pp. 338-361
Persistent link: https://www.econbiz.de/10003993201
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Service quality at sporting events : is aesthetic quality a missing dimension?
Yoshida, Masayuki; James, Jeffrey D. - In: Sport management review 14 (2011) 1, pp. 13-24
Persistent link: https://www.econbiz.de/10008859169
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Perceptions of constraints to NHL spectatorship
Casper, Jonathan M.; Kanters, Michael A.; James, Jeffrey D. - In: International journal of sport management and marketing … 5 (2009) 1/2, pp. 55-72
Persistent link: https://www.econbiz.de/10003816820
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The relationship between spectator motivations and media and merchandise consumption at a professional mixed martial arts event
Andrew, Damon P. S.; Kim, Seungmo; O'Neal, Nick; … - In: Sport marketing quarterly : preferred journal of the … 18 (2009) 4, pp. 199-209
Persistent link: https://www.econbiz.de/10003940619