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Beyond the platform : social media as a multi-faceted resource in value creation for entrepreneurial firms in a collaborative network
Drummond, Conor; McGrath, Helen; O'Toole, Thomas - In: Journal of business research : JBR 158 (2023), pp. 1-22
Persistent link: https://www.econbiz.de/10014281116
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Coopetition : stepping in and out of contextual spaces
McGrath, Helen; Andersen, Poul Houman; Medlin, … - In: Industrial marketing management : the international … 126 (2025), pp. 221-235
Persistent link: https://www.econbiz.de/10015395413
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A relational communication strategy for successful collaborative innovation in business-to-business markets
O'Toole, Thomas; Holden, Mary T. - In: Strategy and communication for innovation, (pp. 271-291). 2013
Persistent link: https://www.econbiz.de/10010246331
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From conflict to crisis in collaborative NPD
Lynch, Patrick; O'Toole, Thomas; Biemans, Wim - In: Journal of business research : JBR 67 (2014) 6, pp. 1145-1153
Persistent link: https://www.econbiz.de/10010365171
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A relational communication strategy for successful collaborative innovation in business-to-business markets
Donaldson, Bill; O'Toole, Thomas; Holden, Mary - In: Strategies and communications for innovations : an …, (pp. 209-228). 2011
Persistent link: https://www.econbiz.de/10008987459
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The value co-creation journey : a longitudinal process unfolding in a network through collaboration
Perna, Andrea; O'Toole, Thomas; Baraldi, Enrico; … - In: The journal of business & industrial marketing 37 (2022) 13, pp. 182-196
Persistent link: https://www.econbiz.de/10013538991