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Work and fun on the Internet : the effects of utilitarianism and hedonism online

Scarpi, Daniele - In: Journal of interactive marketing : a quarterly … 26 (2012) 1, pp. 53-67

Persistent link: https://www.econbiz.de/10009490130

A construal-level approach to hedonic and utilitarian shopping orientation

Scarpi, Daniele - In: Marketing letters : a journal of research in marketing 32 (2021) 2, pp. 261-271

Persistent link: https://www.econbiz.de/10012548492

Hedonism, utilitarianism, and consumer behavior : exploring the consequences of customer orientation

Scarpi, Daniele - 2020

Persistent link: https://www.econbiz.de/10012211721

Shopping for fun or shopping to buy : is it different online and offline?

Scarpi, Daniele; Pizzi, Gabriele; Visentink, Marco - In: Journal of retailing and consumer services 21 (2014) 3, pp. 258-267

Persistent link: https://www.econbiz.de/10010348760

Hedonism, Utilitarianism, and Consumer Behavior : Exploring the Consequences of Customer Orientation

Scarpi, Daniele - 2020 - 1st ed. 2020.

1. Introduction -- 2. Hedonism and utilitarianism in consumer behavior -- 3. Hypotheses and conceptual model development for hedonism, utilitarianism and consumer behavior -- 4. Methodology and tools for exploring the consequences of shopper orientation -- 5. Hedonism and utilitarianism in the...

Persistent link: https://www.econbiz.de/10012399409