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Persistent link: https://ebvufind01.dmz1.zbw.eu/10010200709
This study explored the usefulness of market orientation in an agricultural value chain in an emerging economy: Vietnam. Drawing on data from 190 actors in a beef cattle value chain in Vietnam's Central Highlands, the study examined the relationship between market orientation and innovation. The...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011932525
This study employs resource advantage theory to identify how beef cattle value chain actors' resources are translated into the positional advantage and how that then affects their financial performance in an emerging country context. The study tested was designed to understand if: (1) the...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012016772
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008662678
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Persistent link: https://ebvufind01.dmz1.zbw.eu/10011414944
This study adopts the premise that innovation capability underpins a service firm's value creation ability and that management style, employee behaviors and marketing underpin its innovation capability. This study examines the role of managers and employees in the creation and delivery of...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010869865