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~subject:"Value creation"
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Pricing co-created value : an...
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Value creation
Consumer behaviour
37
Konsumentenverhalten
37
Relationship marketing
31
Beziehungsmarketing
30
Customer integration
17
Kundenintegration
17
Entrepreneurship
16
Marketing
16
Dienstleistungsqualität
15
E-commerce
15
Electronic Commerce
15
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15
Service quality
15
Business start-up
14
Unternehmensgründung
14
Internet marketing
13
Online-Marketing
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Theorie
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Theory
13
Digitalisierung
11
Digitization
11
Betriebliche Wertschöpfung
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Innovation
9
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Customer satisfaction
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Dienstleistungssektor
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Erfolgsfaktor
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Kundenzufriedenheit
8
Online retailing
8
Online-Handel
8
Service industry
8
Service-Dominant Logic
8
Service-dominant logic
8
Dienstleistung
7
Dienstleistungsmarketing
7
Lieferantenmanagement
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Ranjan, Kumar Rakesh
7
Read, Stuart
4
Friend, Scott B.
2
Rohit, Sudeep
2
Beverungen, Daniel
1
Dash, Rupanwita
1
Karami, Masoud
1
Malshe, Avinash
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Schumann, Jan Hendrik
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Singh, Ramendra
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business venturing
1
Journal of macromarketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of personal selling & sales management : JPSSM
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Journal of service research
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ECONIS (ZBW)
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1
Value co-creation : concept and measurement
Ranjan, Kumar Rakesh
;
Read, Stuart
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
3
,
pp. 290-315
Persistent link: https://www.econbiz.de/10011489053
Saved in:
2
The six faces of value co-creation : a field guide for executives
Ranjan, Kumar Rakesh
;
Read, Stuart
- In:
Rutgers business review
2
(
2017
)
1
,
pp. 23-31
Persistent link: https://www.econbiz.de/10011753357
Saved in:
3
An ecosystem perspective synthesis of co-creation research
Ranjan, Kumar Rakesh
;
Read, Stuart
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. 79-96
Persistent link: https://www.econbiz.de/10013206390
Saved in:
4
An integrative framework of sales ecosystem well-being
Ranjan, Kumar Rakesh
;
Friend, Scott B.
- In:
Journal of personal selling & sales management : JPSSM
40
(
2020
)
4
,
pp. 234-250
Persistent link: https://www.econbiz.de/10012395126
Saved in:
5
Thinking, feeling and coping by BoP healthcare consumers : policy-based intervention in an emerging market
Ranjan, Kumar Rakesh
;
Rohit, Sudeep
;
Dash, Rupanwita
; …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 914-961
Persistent link: https://www.econbiz.de/10012607863
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6
Multilevel value co-creation within key accounts
Ranjan, Kumar Rakesh
;
Friend, Scott B.
;
Malshe, Avinash
- In:
Journal of service research
28
(
2025
)
2
,
pp. 296-317
Persistent link: https://www.econbiz.de/10015386790
Saved in:
7
A goods-dominant-service-dominant perspective on counterfeiting
Rohit, Sudeep
;
Ranjan, Kumar Rakesh
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 478-491
Persistent link: https://www.econbiz.de/10013475191
Saved in:
8
Dienstleistungsinnovationen durch Digitalisierung
Beverungen, Daniel
(
ed.
);
Schumann, Jan Hendrik
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012250793
Saved in:
9
Co-creative entrepreneurship
Karami, Masoud
;
Read, Stuart
- In:
Journal of business venturing
36
(
2021
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012591687
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