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Value co-creation : concept and measurement
Ranjan, Kumar Rakesh; Read, Stuart - In: Journal of the Academy of Marketing Science 44 (2016) 3, pp. 290-315
Persistent link: https://www.econbiz.de/10011489053
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The six faces of value co-creation : a field guide for executives
Ranjan, Kumar Rakesh; Read, Stuart - In: Rutgers business review 2 (2017) 1, pp. 23-31
Persistent link: https://www.econbiz.de/10011753357
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An integrative framework of sales ecosystem well-being
Ranjan, Kumar Rakesh; Friend, Scott B. - In: Journal of personal selling & sales management : JPSSM 40 (2020) 4, pp. 234-250
Persistent link: https://www.econbiz.de/10012395126
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Pricing co-created value : an integrative framework and research agenda
Read, Stuart; Michel, Stefan; Schumann, Jan Hendrik; … - In: AMS review : official publication of the Academy of … 9 (2019) 3, pp. 155-183
Persistent link: https://www.econbiz.de/10012162440
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Thinking, feeling and coping by BoP healthcare consumers : policy-based intervention in an emerging market
Ranjan, Kumar Rakesh; Rohit, Sudeep; Dash, Rupanwita; … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 9/10, pp. 914-961
Persistent link: https://www.econbiz.de/10012607863
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Multilevel value co-creation within key accounts
Ranjan, Kumar Rakesh; Friend, Scott B.; Malshe, Avinash - In: Journal of service research 28 (2025) 2, pp. 296-317
Persistent link: https://www.econbiz.de/10015386790
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A goods-dominant-service-dominant perspective on counterfeiting
Rohit, Sudeep; Ranjan, Kumar Rakesh - In: Journal of macromarketing 42 (2022) 4, pp. 478-491
Persistent link: https://www.econbiz.de/10013475191
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An ecosystem perspective synthesis of co-creation research
Ranjan, Kumar Rakesh; Read, Stuart - In: Industrial marketing management : the international … 99 (2021), pp. 79-96
Persistent link: https://www.econbiz.de/10013206390