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Verbraucher
Theorie
27
Innovation
26
Theory
26
Marketing management
16
Marketingmanagement
16
Wettbewerb
15
Competition
13
Consumer behaviour
13
Innovationsmanagement
13
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13
Marktforschung
12
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11
Innovation diffusion
10
Innovationsdiffusion
10
Market entry
10
Markteintritt
10
Vereinigte Staaten
10
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9
Produktentwicklung
9
Welt
9
World
9
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Nachhaltigkeit
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7
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Verbraucherverhalten
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Wirtschaftswachstum
6
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5
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5
Marketing theory
5
Marketingtheorie
5
Nachhaltige Entwicklung
5
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5
Transaction costs
5
Transaktionskosten
5
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5
Betriebswirtschaftliche Statistik
4
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8
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English
8
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4
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Robertson, Thomas S.
12
Ward, Scott
4
Kassarjian, Harold H.
2
Alpert, Mark I.
1
Bucklin, Louis P.
1
Capitman, William
1
Dalrymple, Douglas J.
1
Grabner jr., John R.
1
Kassarjian, Harold Haig
1
Kennedy, James N.
1
Kernan, Jerome B.
1
Levy, Sidney J.
1
Myers, James H.
1
Stasch, Stanley F.
1
Stern, Louis W.
1
Sturdivant, Frederick D.
1
Yoshino, Michael Y.
1
Zielinski, Joan
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California management review
1
Combined proceedings (Spring Conference + Fall Conference)
1
Editors' series in marketing
1
Journal of marketing research : JMR
1
Marketing education and the real world and Dynamic marketing in a changing world
1
Prentice-Hall International Series in Management
1
Scott, Foresman Series in Marketing
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ECONIS (ZBW)
12
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1
Consumer behavior
Robertson, Thomas S.
-
1970
Persistent link: https://www.econbiz.de/10000051869
Saved in:
2
Innovative behavior and communication
Robertson, Thomas S.
-
1971
Persistent link: https://www.econbiz.de/10013467781
Saved in:
3
Perspectives in consumer behavior
Kassarjian, Harold H.
;
Robertson, Thomas S.
-
1973
-
Revised
Persistent link: https://www.econbiz.de/10000056320
Saved in:
4
Consumer behavior
Robertson, Thomas S.
;
Zielinski, Joan
;
Ward, Scott
-
1984
Persistent link: https://www.econbiz.de/10000078313
Saved in:
5
Perspectives in consumer behavior
Kassarjian, Harold Haig
(
ed.
); …
-
1968
Persistent link: https://www.econbiz.de/10000568332
Saved in:
6
Perspectives in consumer behavior
Kassarjian, Harold H.
(
ed.
); …
-
1981
-
3. ed.
Persistent link: https://www.econbiz.de/10013502847
Saved in:
7
Managerial analysis in marketing
Sturdivant, Frederick D.
;
Stern, Louis W.
;
Grabner jr., …
-
1970
Persistent link: https://www.econbiz.de/10000051813
Saved in:
8
Consumer behavior : theoretical sources
Ward, Scott
(
ed.
);
Robertson, Thomas S.
(
contributor
)
-
1973
Persistent link: https://www.econbiz.de/10000053319
Saved in:
9
Consumption behavior across ethnic categories
Dalrymple, Douglas J.
;
Robertson, Thomas S.
;
Yoshino, …
- In:
California management review
14
(
1971
)
1
,
pp. 65-70
Persistent link: https://www.econbiz.de/10002044853
Saved in:
10
Prediction of consumer innovators : application of multiple discriminant analysis
Robertson, Thomas S.
;
Kennedy, James N.
- In:
Journal of marketing research : JMR
5
(
1968
)
1
,
pp. 64-69
Persistent link: https://www.econbiz.de/10002703812
Saved in:
1
2
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