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How customers think : essential insights into the mind of the market
Zaltman, Gerald - 2003
Persistent link: https://www.econbiz.de/10004778944
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How customers think : essential insights into the mind of the market
Zaltman, Gerald - 2003
Persistent link: https://www.econbiz.de/10001684836
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Marketing metaphoria : what deep metaphors reveal about the minds of consumers
Zaltman, Gerald; Zaltman, Lindsay H. - 2008
Persistent link: https://www.econbiz.de/10004907623
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Consumer behavior : basic findings and management implications
Zaltman, Gerald; Wallendorf, Melanie - 1979 - 1. [Dr.]
Persistent link: https://www.econbiz.de/10004763373
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Consumer behavior : basic findings and management implications
Zaltman, Gerald; Wallendorf, Melanie - 1979
Persistent link: https://www.econbiz.de/10000048467
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Readings in consumer behavior : individuals, groups, and organizations
Wallendorf, Melanie (ed.); Zaltman, Gerald (contributor) - 1979
Persistent link: https://www.econbiz.de/10013489935