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~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
105,890
Konsumentenverhalten
103,447
Theorie
16,727
Theory
16,481
Werbung
15,006
Relationship marketing
13,412
Emotion
13,397
Beziehungsmarketing
13,375
Advertising
12,478
Motivation
11,823
Brand management
9,641
Markenführung
9,583
Advertising effects
9,296
Online-Handel
8,884
Online retailing
8,873
Brand image
8,251
Markenimage
8,219
Social Web
7,920
Social web
7,916
Customer satisfaction
7,720
Kundenzufriedenheit
7,554
Markenartikel
7,308
Brand
7,212
Online-Marketing
6,985
Internet marketing
6,966
Experiment
6,795
USA
6,156
Deutschland
6,055
United States
5,717
Service quality
5,566
Dienstleistungsqualität
5,511
Einzelhandel
5,276
Germany
5,231
Retail trade
5,211
Electronic Commerce
5,055
E-commerce
4,923
Marketingmanagement
4,515
Marketing management
4,490
Marketing
3,914
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Online availability
All
Undetermined
3,716
Free
1,675
CC license
92
Type of publication
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Article
7,003
Book / Working Paper
2,492
Journal
29
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Article in journal
6,276
Aufsatz in Zeitschrift
6,276
Aufsatz im Buch
683
Book section
683
Graue Literatur
479
Non-commercial literature
479
Working Paper
404
Arbeitspapier
378
Hochschulschrift
338
Thesis
236
Collection of articles of several authors
85
Sammelwerk
85
Conference paper
57
Konferenzbeitrag
57
Case study
46
Fallstudie
46
Aufsatzsammlung
44
Dissertation u.a. Prüfungsschriften
40
Bibliografie enthalten
34
Bibliography included
34
Lehrbuch
26
Konferenzschrift
24
Textbook
21
Collection of articles written by one author
19
Ratgeber
19
Sammlung
19
Guidebook
16
Reprint
13
Systematic review
12
Übersichtsarbeit
12
Conference proceedings
10
Bibliografie
9
Mehrbändiges Werk
7
Multi-volume publication
7
Elektronischer Datenträger
5
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4
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4
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3
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3
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3
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English
8,518
German
976
Undetermined
21
French
9
Italian
2
Polish
2
Spanish
2
Portuguese
1
Russian
1
Swedish
1
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Author
All
Pelsmacker, Patrick de
60
Gierl, Heribert
59
Esch, Franz-Rudolf
37
Dens, Nathalie
33
Septianto, Felix
33
Bauer, Hans H.
32
Eisend, Martin
32
Diehl, Sandra
30
Taylor, Charles Raymond
29
Reijmersdal, Eva A. van
27
Rosengren, Sara
25
Yoon, Hye Jin
25
Hudders, Liselot
24
Wilbur, Kenneth C.
24
Bellman, Steven
23
Pauwels, Koen
23
Stafford, Marla Royne
23
Terlutter, Ralf
23
Tucker, Catherine
23
Kaiser, Harry M.
22
Yoon, Sukki
22
Chang, Chingching
21
Dahlén, Micael
21
Matthes, Jörg
20
Franses, Philip Hans
19
Huber, Frank
19
Mueller, Barbara
19
Smit, Edith G.
19
Geuens, Maggie
18
Roy, Subhadip
18
Tellis, Gerard J.
18
Chan, Kara
17
Gröppel-Klein, Andrea
17
Kennedy, Rachel
17
Nufer, Gerd
17
Phau, Ian
17
Varan, Duane
17
Cauberghe, Verolien
16
Dekimpe, Marnik G.
16
Jerath, Kinshuk
16
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Institution
All
National Bureau of Economic Research
22
Springer Fachmedien Wiesbaden
21
Arbeitsgemeinschaft Media-Analyse
6
Media-Micro-Census GmbH <Frankfurt, Main>
6
Deutsche Werbewissenschaftliche Gesellschaft
5
Erasmus Research Institute of Management
5
Fachhochschule Reutlingen / European School of Business
5
IP Deutschland GmbH <Köln>
4
Technische Universität Braunschweig
4
Advertising Research Foundation
3
Shaker Verlag
3
Springer Gabler <Firma>
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Österreichische Werbewissenschaftliche Gesellschaft
3
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
2
Books on Demand GmbH <Norderstedt>
2
European Advertising Academy
2
Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg
2
Herbert von Halem Verlag
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
OECD
2
Peter Lang GmbH
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Advertising Association
1
Advertising Effectiveness Research Forum <1998>
1
American Management Association, inc.
1
American Marketing Association
1
American association of Advertising Agencies
1
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Cam Foundation
1
Chambre de commerce et d'industrie de Paris
1
Committee on Advertising
1
Communication Advertising and Marketing Economic Foundation
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
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Published in...
All
Journal of advertising research
285
Journal of business research : JBR
275
International journal of advertising : the review of marketing communications
253
Journal of advertising : official publication of the American Academy of Advertising
239
International journal of advertising : the quarterly review of marketing communications
233
Journal of marketing communications
213
Psychology & marketing
141
Journal of promotion management : JPM
134
Marketing science
126
Journal of retailing and consumer services
122
Journal of promotion management : innovations in planning and applied research
100
European journal of marketing : EJM
79
International journal of internet marketing and advertising : IJIMA
76
Journal of current issues and research in advertising : JCIRA
76
Journal of marketing research : JMR
69
Health marketing quarterly
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
Marketing letters : a journal of research in marketing
62
Journal of current issues and research in advertising
61
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
57
Marketing : ZFP ; journal of research and management
54
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
53
SpringerLink / Bücher
52
Asia Pacific journal of marketing and logistics
51
The journal of product & brand management
51
Journal of marketing
45
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
43
Young consumers : insight and ideas for responsible marketers
43
Journal of international consumer marketing
42
Marketing intelligence & planning
42
Management science : journal of the Institute for Operations Research and the Management Sciences
41
The journal of brand management : an international journal
39
European journal of marketing
37
Journal of the Academy of Marketing Science
36
International journal of sports marketing & sponsorship
35
Tourism management : research, policies, practice
34
International journal of hospitality management
33
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of global marketing
32
Journal of marketing management : MM
32
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Source
All
ECONIS (ZBW)
9,371
USB Cologne (EcoSocSci)
111
EconStor
32
OLC EcoSci
6
USB Cologne (business full texts)
2
RePEc
1
Other ZBW resources
1
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date (newest first)
date (oldest first)
1
Dissuasion : the Elaboration Likelihood Model and young children
McAlister, Anna R.
;
Bargh, Danielle
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
3
,
pp. 210-225
Persistent link: https://www.econbiz.de/10011615366
Saved in:
2
"The
persuasion
effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
3
An exploratory study of existential guilt appeals in charitable advertisements
Lwin, Michael
;
Phau, Ian
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1467-1485
Persistent link: https://www.econbiz.de/10010433910
Saved in:
4
Effects of nostalgic messages on ad persuasiveness : a meta-analysis
Cheng, Ying
;
Yan, Xiaodi
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 263-287
Persistent link: https://www.econbiz.de/10014234023
Saved in:
5
From elicitation to consumption : assessing the longitudinal effectiveness of negative emotional appeals in social marketing
Antonetti, Paolo
;
Baines, Paul
;
Walker, Lorna
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 940-969
Persistent link: https://www.econbiz.de/10011405171
Saved in:
6
Drink coca-cola, eat popcorn, and choose powerade : testing the limits of subliminal
persuasion
Smarandescu, Laura
;
Shimp, Terence A.
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 715-726
Persistent link: https://www.econbiz.de/10011399274
Saved in:
7
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
8
The moderating role of mood and personal relevance on persuasive effects of gain- and loss-framed health messages
Wirtz, John G.
;
Sar, Sela
;
Ghuge, Shreyas
- In:
Health marketing quarterly
32
(
2015
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10011304092
Saved in:
9
A metacognitive model of the effects of susceptibility to
persuasion
self-beliefs on
advertising
effects
Chang, Chingching
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10011798721
Saved in:
10
The interplay between consumer self-view, cognitive style, and creative visual metaphors in print
advertising
Myers, Jun
;
Jung, Jae Min
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 229-246
Persistent link: https://www.econbiz.de/10012203290
Saved in:
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