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Sind konkrete Umweltslogans wirksamer als Greenwashing? : eine Experimentaluntersuchung zu Verbraucher-Schlussfolgerungen aus Werbebotschaften

Möller-Boldt, Marc - 2021

Damit nachhaltiger Konsum möglich ist, müssen Verbraucherinnen und Verbraucher die Nachhaltigkeit von Produkten angemessen einschätzen können. Ausgehend von der Annahme, dass Greenwashing-Slogans solche Einschätzungen möglicherweise behindern, untersucht dieses zweiteilige quantitative...

Persistent link: https://www.econbiz.de/10012703208

The influence of contrasting values on consumer receptiveness to ethical information and ethical choices

Osburg, Victoria-Sophie; Akhtar, Pervaiz; Yoganathan, … - In: Journal of business research : JBR 104 (2019), pp. 366-379

Persistent link: https://www.econbiz.de/10012105050

Selling sustainability : making green advertising more concrete with circular economy message framing

Gutentag, Jolie; Russell, Cristel Antonia - In: International journal of advertising : the review of … 44 (2025) 1, pp. 47-65

Persistent link: https://www.econbiz.de/10015194214

The influence of greenwashing practices on brand attitude : a multidimensional consumer analysis in Germany

Bladt, Daniel; Capelleveen, Guido van; Yazan, Devrim Murat - In: Business strategy and the environment 33 (2024) 2, pp. 597-625

Persistent link: https://www.econbiz.de/10014467303

When less is more : understanding consumers' responses to minimalist appeals

Chen, Wei-Fen; Liu, Jingshi - In: Psychology & marketing 40 (2023) 10, pp. 2151-2162

Persistent link: https://www.econbiz.de/10014338496

The effect of green influencer message characteristics : framing, construal, and timing

König, Sarah; Maier, Erik - In: Psychology & marketing 41 (2024) 9, pp. 1979-1996

Persistent link: https://www.econbiz.de/10015074617

Do Islamic ethics influence consumers' reaction to advertising messages of certain foods? : tracking consumers' reaction using fMRI technology

Al-Kwifi, Osama Sam; Koku, Paul Sergius; Abu Farha, Allam K. - In: Journal of global marketing 35 (2022) 5, pp. 349-367

Persistent link: https://www.econbiz.de/10013466114

Greenfluencers as agents of social change : the effectiveness of sponsored messages in driving sustainable consumption

Kapoor, Payal S.; Balaji, M. S.; Jiang, Yangyang - In: European journal of marketing 57 (2023) 2, pp. 533-561

Persistent link: https://www.econbiz.de/10013502594

The effect of message framing on young adult consumers' sustainable fashion consumption : the role of anticipated emotions and perceived ethicality

Grappi, Silvia; Bergianti, Francesca; Gabrielli, Veronica; … - In: Journal of business research : JBR 170 (2024), pp. 1-17

Persistent link: https://www.econbiz.de/10014535026

Crafting effective sustainable fashion communication on social media : message framing effect on customer engagement

Sengun, Damlasu Uyug; Kalkan, Gamze; Tugrul, Tugba Orten - In: Reshaping marketing science in wholesaling and retailing, (pp. 94-119). 2024

Persistent link: https://www.econbiz.de/10015328991