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~subject:"Werbewirkung"
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Werbewirkung
Indien
124,733
Consumer behaviour
105,648
India
104,660
Konsumentenverhalten
103,205
Service quality
24,083
Dienstleistungsqualität
23,336
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16,916
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16,865
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16,786
Customer satisfaction
11,290
Kundenzufriedenheit
10,927
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10,433
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10,376
Online-Handel
9,846
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9,830
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8,868
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8,782
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8,384
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8,359
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8,346
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8,268
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8,139
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8,137
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7,662
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7,477
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7,457
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7,441
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6,915
Internet marketing
6,862
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6,518
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6,314
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5,967
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5,270
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Septianto, Felix
31
Pelsmacker, Patrick de
29
Gierl, Heribert
28
Dens, Nathalie
21
Diehl, Sandra
18
Reijmersdal, Eva A. van
18
Pauwels, Koen
17
Yoon, Sukki
17
Esch, Franz-Rudolf
16
Hudders, Liselot
16
Eisend, Martin
15
Matthes, Jörg
15
Roy, Subhadip
15
Boerman, Sophie C.
13
Rosengren, Sara
13
Stafford, Marla Royne
13
Torres, Ivonne M.
13
Yoon, Hye Jin
13
Dahlén, Micael
12
Huber, Frank
12
Taylor, Charles Raymond
12
Bellman, Steven
11
Choi, Yung Kyun
11
Mattila, Anna S.
11
Muehling, Darrel D.
11
Naderer, Brigitte
11
Smit, Edith G.
11
Wu, Linwan
11
Bauer, Hans H.
10
Evans, Nathaniel J.
10
Ilicic, Jasmina
10
Kim, Kacy K.
10
Malik, Garima
10
Rozendaal, Esther
10
Sahni, Navdeep S.
10
Sreejesh, S.
10
Zúñiga, Miguel Ángel
10
Bae, Mikyeung
9
Bigné Alcañiz, J. Enrique
9
Cauberghe, Veroline
9
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National Bureau of Economic Research
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Fachhochschule Reutlingen / European School of Business
3
Erasmus Research Institute of Management
2
European Advertising Academy
2
Shaker Verlag
2
Technische Universität Braunschweig
2
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Consumer Research Institute, inc.
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <Veranstaltung> <12., 2013, Zagreb>
1
ICORIA <Veranstaltung> <14., 2015, London>
1
ICORIA <Veranstaltung> <15., 2016, Ljubljana>
1
ICORIA <Veranstaltung> <20., 2022, Prag>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Springer Gabler <Firma>
1
Study on the consumer judgment of advertising
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Journal of business research : JBR
217
International journal of advertising : the review of marketing communications
189
Journal of marketing communications
164
International journal of advertising : the quarterly review of marketing communications
114
Journal of retailing and consumer services
106
Journal of promotion management : innovations in planning and applied research
91
Journal of promotion management : JPM
90
Psychology & marketing
85
Journal of advertising research
78
Marketing science
68
International journal of internet marketing and advertising : IJIMA
66
Journal of advertising : official publication of the American Academy of Advertising
52
The journal of product & brand management
50
Marketing letters : a journal of research in marketing
49
European journal of marketing : EJM
46
Asia Pacific journal of marketing and logistics
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Journal of marketing research : JMR
45
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
45
Journal of current issues and research in advertising : JCIRA
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
Health marketing quarterly
38
Journal of current issues and research in advertising
38
Marketing intelligence & planning
38
Journal of international consumer marketing
36
The journal of brand management : an international journal
36
European journal of marketing
35
Journal of marketing
32
International journal of consumer studies
29
Young consumers : insight and ideas for responsible marketers
29
Journal of global marketing
28
International journal of sports marketing & sponsorship
27
The journal of consumer marketing
27
Marketing : ZFP ; journal of research and management
26
Journal of the Academy of Marketing Science
24
Cogent business & management
23
International journal of hospitality management
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of marketing research
23
International journal of electronic marketing and retailing : IJEMR
22
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ECONIS (ZBW)
5,286
EconStor
15
USB Cologne (EcoSocSci)
10
OLC EcoSci
2
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1
Differences in advertising strategies of service marketers : a content analysis
Utkarsh
;
Maurya, Harshit
;
Medhavi, Sanjay
- In:
Services marketing quarterly
37
(
2016
)
2
,
pp. 109-124
Persistent link: https://www.econbiz.de/10011486834
Saved in:
2
Data-driven budget allocation of retail media by ad product, funnel metric, and brand size
Qin, Vivian
;
Pauwels, Koen
;
Zhou, Bobby
- In:
Journal of marketing analytics : JMA
12
(
2024
)
2
,
pp. 235-249
Persistent link: https://www.econbiz.de/10015137870
Saved in:
3
Influences of the spokes-character on brand equity antecedents
Chang, En Chi
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 494-515
Persistent link: https://www.econbiz.de/10010384978
Saved in:
4
Tugging on heartstrings : shopping orientation, mindset, and consumer responses to cause-related marketing
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
- In:
Journal of business ethics : JOBE
127
(
2015
)
2
,
pp. 337-350
Persistent link: https://www.econbiz.de/10010493871
Saved in:
5
Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Saved in:
6
Message strategy of promotional e-mails in
India
: a content analysis
Utkarsh
;
Gupta, Nimit
- In:
International journal of electronic marketing and …
10
(
2019
)
4
,
pp. 351-367
Persistent link: https://www.econbiz.de/10012168811
Saved in:
7
Functional matching effect in CRM : moderating roles of perceived message quality and skepticism
Manuel, Eleonora
;
Youn, Seounmi
;
Yoon, Doyle
- In:
Journal of marketing communications
20
(
2014
)
6
,
pp. 397-418
Persistent link: https://www.econbiz.de/10010436761
Saved in:
8
Marketing mix influence on service brand equity and its dimensions
Mukherjee, Somnath
;
Shivani, Shradha
- In:
Vision : the journal of business perspective
20
(
2016
)
1
,
pp. 9-23
Persistent link: https://www.econbiz.de/10011581949
Saved in:
9
9-ending prices in retail advertisements : Indian consumers' price perception and proneness to buy
Kumar, Santosh
;
Pandey, Mrinalini
- In:
International journal of revenue management : IJRM
12
(
2021
)
1/2
,
pp. 1-33
Persistent link: https://www.econbiz.de/10012521680
Saved in:
10
Impact of Digital Marketing Communication on Consumers Behaviour in
India
Charan, Amita
-
2016
Persistent link: https://www.econbiz.de/10013006478
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