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~subject:"Werbewirtschaft"
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Werbewirtschaft
India
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Brand management
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Consumer behaviour
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Patwardhan, Padmini
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Patwardhan, Hemant
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Bichard, Shannon L.
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Chambers, Todd
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Kelly, Louise
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Kerr, Gayle
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International journal of advertising : the quarterly review of marketing communications
1
JMM : the international journal on media management
1
Journal of advertising
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Journal of current issues and research in advertising
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ECONIS (ZBW)
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1
Diffusion of account planning in Indian ad agencies : an organisational perspective
Patwardhan, Padmini
;
Patwardhan, Hemant
;
Vasavada-Oza, …
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 665-692
Persistent link: https://www.econbiz.de/10009349594
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2
Ad agency leadership in the US, UK, and Australia : a mixed-method analysis of effective attributes and styles
Patwardhan, Padmini
;
Kerr, Gayle
;
Patwardhan, Hemant
; …
- In:
Journal of advertising
51
(
2022
)
2
,
pp. 223-239
Persistent link: https://www.econbiz.de/10013362272
Saved in:
3
Managing change and finding identity : a grounded analysis of advertising agency leadership
Patwardhan, Padmini
;
Habib, Sabrina
;
Patwardhan, Hemant
- In:
Journal of current issues and research in advertising
40
(
2019
)
3
,
pp. 315-333
Persistent link: https://www.econbiz.de/10012243135
Saved in:
4
The media buying process: perceptions of media sales representatives
Bichard, Shannon L.
;
Chambers, Todd
;
Patwardhan, Padmini
- In:
JMM : the international journal on media management
9
(
2007
)
1
,
pp. 28-39
Persistent link: https://www.econbiz.de/10003465581
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