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Werbung
Consumer behaviour
26
Konsumentenverhalten
25
Advertising
13
USA
12
United States
12
Advertising effects
8
Werbewirkung
8
Gender
7
Gambling
5
Glücksspiel
5
Learning
5
Event marketing
4
Event-Marketing
4
Geschlecht
4
Lernen
4
Wein
4
Wine
4
Beziehungsmarketing
3
Brand management
3
Consumer attitudes
3
Einzelhandel
3
Emotion
3
Frauen
3
Hedonic price index
3
Hedonischer Preisindex
3
Markenführung
3
Perception
3
Relationship marketing
3
Retail trade
3
Wahrnehmung
3
Women
3
hedonic
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wine
3
Bibliometrics
2
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2
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English
10
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LaTour, Michael S.
7
LaTour, Kathryn A.
5
Ford, John B.
2
Reichert, Tom
2
Adkins, Mark
1
Alishah, Elnaz Jalilipour
1
Bui, M̃y
1
Choi, Hojoon
1
Clarke, Irvine
1
Homer, Pamela Miles
1
Kachen, Axenya
1
Kemp, Elyria
1
Krishen, Anjala
1
Krishen, Anjala S.
1
Lambiase, Jacqueline
1
Mast, Fred W.
1
Merchant, Altaf
1
Puccinelli, Nancy M.
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Yoo, Kyunga
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Journal of current issues and research in advertising : JCIRA
2
American business review
1
Gender, culture, and consumer behavior
1
Handbook of hospitality marketing management
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Journal of business research : JBR
1
Marketing and humanity : discourses in the real world
1
The journal of consumer marketing
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ECONIS (ZBW)
10
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1
How strong is the pull of the past? : measuring personal nostalgia evoked by advertising
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 150-165
Persistent link: https://www.econbiz.de/10009778472
Saved in:
2
Can advertising change memory for even a really discrepant experience? : paradigm issues in the study of postexperience advertising
LaTour, Kathryn A.
;
LaTour, Michael S.
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
2
,
pp. 210-226
Persistent link: https://www.econbiz.de/10009671481
Saved in:
3
Advertising, public relations and crisis management
LaTour, Kathryn A.
- In:
Handbook of hospitality marketing management
,
(pp. 153-185)
.
2008
Persistent link: https://www.econbiz.de/10003804203
Saved in:
4
Mood, informantion congruency, and overload
LaTour, Kathryn A.
;
Puccinelli, Nancy M.
;
Mast, Fred W.
- In:
Journal of business research : JBR
60
(
2007
)
11
,
pp. 1109-1116
Persistent link: https://www.econbiz.de/10003560598
Saved in:
5
Sex, gender, and advertising
Kachen, Axenya
;
LaTour, Kathryn A.
- In:
Marketing and humanity : discourses in the real world
,
(pp. 70-97)
.
2019
Persistent link: https://www.econbiz.de/10012001364
Saved in:
6
A prescriptive essay concerning sex role portrayals in international advertising contexts
Ford, John B.
;
LaTour, Michael S.
;
Clarke, Irvine
- In:
American business review
22
(
2004
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10001968954
Saved in:
7
Asian females in an advertising context : exploring skin tone tension
Krishen, Anjala S.
;
LaTour, Michael S.
;
Alishah, Elnaz …
- In:
Journal of current issues and research in advertising : …
35
(
2014
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10010383158
Saved in:
8
Gender and media literacy : women and men try on responses to objectification in fashion advertising
Lambiase, Jacqueline
;
Reichert, Tom
;
Adkins, Mark
; …
- In:
Gender, culture, and consumer behavior
,
(pp. 139-159)
.
2012
Persistent link: https://www.econbiz.de/10009544242
Saved in:
9
Understanding the power of hope and empathy in healthcare marketing
Kemp, Elyria
;
Bui, M̃y
;
Krishen, Anjala
;
Homer, Pamela …
- In:
The journal of consumer marketing
34
(
2017
)
2
,
pp. 85-95
Persistent link: https://www.econbiz.de/10011635238
Saved in:
10
Do feminists still respond negatively to female nudity in advertising? : investigating the influence of feminist attitudes on reactions to sexual appeals
Choi, Hojoon
;
Yoo, Kyunga
;
Reichert, Tom
;
LaTour, Michael S.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 823-845
Persistent link: https://www.econbiz.de/10011618417
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