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Werbung
Consumer behaviour
105,890
Konsumentenverhalten
103,447
Theorie
16,727
Theory
16,481
Relationship marketing
13,412
Emotion
13,397
Beziehungsmarketing
13,375
Advertising
12,478
Motivation
11,823
Brand management
9,641
Markenführung
9,583
Werbewirkung
9,524
Advertising effects
9,296
Online-Handel
8,884
Online retailing
8,873
Brand image
8,251
Markenimage
8,219
Social Web
7,920
Social web
7,916
Customer satisfaction
7,720
Kundenzufriedenheit
7,554
Markenartikel
7,308
Brand
7,212
Online-Marketing
6,985
Internet marketing
6,966
Experiment
6,795
USA
6,156
Deutschland
6,055
United States
5,717
Service quality
5,566
Dienstleistungsqualität
5,511
Einzelhandel
5,276
Germany
5,231
Retail trade
5,211
Electronic Commerce
5,055
E-commerce
4,923
Marketingmanagement
4,515
Marketing management
4,490
Marketing
3,914
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All
Undetermined
3,873
Free
2,285
CC license
94
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Article
8,346
Book / Working Paper
6,529
Journal
129
Database
1
Other
1
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Article in journal
6,170
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6,170
Graue Literatur
836
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836
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756
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756
Working Paper
679
Arbeitspapier
642
Hochschulschrift
410
Collection of articles of several authors
222
Sammelwerk
222
Thesis
210
Konferenzschrift
150
Aufsatzsammlung
143
Lehrbuch
117
Textbook
98
Dissertation u.a. Prüfungsschriften
97
Bibliografie enthalten
74
Bibliography included
74
Conference paper
66
Konferenzbeitrag
66
Case study
50
Conference proceedings
50
Fallstudie
50
Wörterbuch
47
Ratgeber
37
Reprint
32
Bibliographie
29
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29
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29
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29
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23
Handbuch
23
Enzyklopädie
22
Amtsdruckschrift
19
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19
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19
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19
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English
10,804
German
2,250
Undetermined
1,848
French
63
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25
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18
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10
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10
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9
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6
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6
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6
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4
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3
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2
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Author
All
Kaiser, Harry M.
61
Eisend, Martin
51
Taylor, Charles Raymond
45
Pelsmacker, Patrick de
39
Rosengren, Sara
33
Anderson, Simon P.
31
Gierl, Heribert
30
Saffer, Henry
30
Septianto, Felix
30
Kind, Hans Jarle
29
Nickel, Volker
29
Pflaum, Dieter
29
Dahlén, Micael
28
Okazaki, Shintaro
27
Diehl, Sandra
26
Stafford, Marla Royne
26
Bruhn, Manfred
25
Hundhausen, Carl
25
Sethi, Suresh
25
Yoon, Sukki
25
Pepels, Werner
24
Zaccour, Georges
24
Esch, Franz-Rudolf
23
Mueller, Barbara
23
Campbell, Colin L.
22
Huh, Jisu
22
Kinnucan, Henry W.
22
Schweiger, Günter
22
Silk, Alvin J.
22
Wilbur, Kenneth C.
21
Yoon, Hye Jin
20
Ford, John B.
19
Prasad, Ashutosh
19
Rossiter, John R.
19
Sethi, Suresh P.
19
Terlutter, Ralf
19
Bagwell, Kyle
18
Dens, Nathalie
18
Hudders, Liselot
18
Jerath, Kinshuk
18
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Institution
All
National Bureau of Economic Research
54
Springer Fachmedien Wiesbaden
35
Zentralausschuss der Werbewirtschaft
21
American Marketing Association
12
Center Data
12
Consumers, Health, Agriculture and Food Executive Agency
12
GFK
12
Wageningen Economic Research
12
Axel-Springer-Verlag
11
European Society for Opinion and Marketing Research
8
IP Deutschland GmbH <Köln>
8
Newspaper Proprietors' Association
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Zentralverband der Deutschen Werbewirtschaft
7
Bundesstelle für Aussenhandelsinformation
6
Zentralausschuss der Werbewirtschaft e. V.
5
Österreichische Werbewissenschaftliche Gesellschaft
5
Advertising Research Foundation
4
Axel Springer Verlag, Marketing Anzeigen
4
BDW, Deutscher Kommunikationsverband
4
European Advertising Academy
4
Federal Trade Commission
4
IGI Global
4
Institute of Practitioners in Advertising
4
Nordic Council of Ministers
4
OECD
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
American Academy of Advertising
3
American Enterprise Institute for Public Policy Research
3
Axel Springer Verlag
3
Bundesstelle für Außenhandelsinformation <Köln>
3
Bundesverband Deutschen Industrie
3
Bundesverband der Deutschen Industrie
3
Confederation British Industry
3
Cornell University / Department of Agricultural Economics
3
Deutsche Werbewissenschaftliche Gesellschaft
3
Deutscher Werberat
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern
3
International Association of Business Communicators
3
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Published in...
All
Journal of advertising research
258
International journal of advertising : the review of marketing communications
252
Journal of advertising
198
International journal of advertising : the quarterly review of marketing communications
197
Journal of business research : JBR
191
Journal of advertising : official publication of the American Academy of Advertising
175
Journal of marketing communications
163
Marketing science
118
Journal of promotion management : JPM
88
Management science : journal of the Institute for Operations Research and the Management Sciences
88
Journal of retailing and consumer services
78
Journal of historical research in marketing
74
Journal of marketing
74
Journal of promotion management : innovations in planning and applied research
73
European journal of operational research : EJOR
71
European journal of marketing : EJM
67
Journal of marketing research : JMR
67
Journal of current issues and research in advertising : JCIRA
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
International journal of internet marketing and advertising : IJIMA
63
Journal of current issues and research in advertising
62
Psychology & marketing
61
Health marketing quarterly
56
Jahrbuch der Absatz- und Verbrauchsforschung
55
International journal of industrial organization
54
NBER working paper series
54
SpringerLink / Bücher
53
NBER Working Paper
46
Marketing : ZFP ; journal of research and management
45
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Working paper / National Bureau of Economic Research, Inc.
40
Markenartikel : das Magazin für Markenführung
39
Young consumers : insight and ideas for responsible marketers
39
Journal of business ethics : JOBE
37
Marketing letters : a journal of research in marketing
37
Journal of global marketing
36
Advertising theory
34
Journal of consumer research : JCR ; an interdisciplinary bimonthly
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
CESifo working papers
31
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Source
All
ECONIS (ZBW)
13,596
USB Cologne (EcoSocSci)
1,307
EconStor
48
USB Cologne (business full texts)
30
BASE
8
OLC EcoSci
7
ArchiDok
6
RePEc
4
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Showing
1
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10
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15,006
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date (newest first)
date (oldest first)
1
Dissuasion : the Elaboration Likelihood Model and young children
McAlister, Anna R.
;
Bargh, Danielle
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
3
,
pp. 210-225
Persistent link: https://www.econbiz.de/10011615366
Saved in:
2
"The
persuasion
effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
3
An exploratory study of existential guilt appeals in charitable advertisements
Lwin, Michael
;
Phau, Ian
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1467-1485
Persistent link: https://www.econbiz.de/10010433910
Saved in:
4
Effects of nostalgic messages on ad persuasiveness : a meta-analysis
Cheng, Ying
;
Yan, Xiaodi
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 263-287
Persistent link: https://www.econbiz.de/10014234023
Saved in:
5
From elicitation to consumption : assessing the longitudinal effectiveness of negative emotional appeals in social marketing
Antonetti, Paolo
;
Baines, Paul
;
Walker, Lorna
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 940-969
Persistent link: https://www.econbiz.de/10011405171
Saved in:
6
Drink coca-cola, eat popcorn, and choose powerade : testing the limits of subliminal
persuasion
Smarandescu, Laura
;
Shimp, Terence A.
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 715-726
Persistent link: https://www.econbiz.de/10011399274
Saved in:
7
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
8
The moderating role of mood and personal relevance on persuasive effects of gain- and loss-framed health messages
Wirtz, John G.
;
Sar, Sela
;
Ghuge, Shreyas
- In:
Health marketing quarterly
32
(
2015
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10011304092
Saved in:
9
A metacognitive model of the effects of susceptibility to
persuasion
self-beliefs on
advertising
effects
Chang, Chingching
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10011798721
Saved in:
10
The interplay between consumer self-view, cognitive style, and creative visual metaphors in print
advertising
Myers, Jun
;
Jung, Jae Min
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 229-246
Persistent link: https://www.econbiz.de/10012203290
Saved in:
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