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Addressing the advertising of controversial products in China : an empirical approach
Fam, Kim-Shyan; Waller, David S.; Yang, Zhilin - In: Journal of business ethics : JOBE 88 (2009), pp. 43-58
Persistent link: https://www.econbiz.de/10003906565
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Attitudes towards offensive advertising : Malaysian Muslims' views
De Run, Ernest Cyril; Butt, Muhammad Mohsin; Fam, Kim-Shyan - In: Journal of Islamic marketing : JIMA 1 (2010) 1, pp. 25-36
Persistent link: https://www.econbiz.de/10003982693
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Agency-client relationship factors across life-cycle stages
Fam, Kim-Shyan; Waller, David S. - In: Journal of relationship marketing : innovations & … 7 (2008) 2, pp. 217-236
Persistent link: https://www.econbiz.de/10003770089
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Perceptions of offensive advertising elements : a China-US comparison
Waller, David S.; Christy, Timothy P.; Fam, Kim-Shyan - In: Journal of East-West business 14 (2008) 3/4, pp. 325-343
Persistent link: https://www.econbiz.de/10003808503
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Attitudes towards sexual images in Chinese advertisements by religion
Waller, David S.; Fam, Kim-Shyan - In: International journal of Chinese culture and management … 3 (2015) 4, pp. 413-425
Persistent link: https://www.econbiz.de/10011386017
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Celebrity endorsements in liked advertisements : a study of Asian countries
Fam, Kim-Shyan; Waller, David; Grohs, Reinhard - In: Journal of Asia Pacific business 24 (2023) 1, pp. 39-54
Persistent link: https://www.econbiz.de/10014285111