Narrow search
Showing 1 - 4 of 4
Cover Image
Ad-evoked illusory judgments in fantasy sports participation : effects of customization level and expert information
Kwak, Dae Hee; Lee, Joon Sung; Mahan, Joseph - In: Journal of sport management : the official journal of … 27 (2013) 5, pp. 393-406
Persistent link: https://www.econbiz.de/10010206800
Cover Image
The effects of variance in perceived message sensation value and optimum stimulation levels on consumer responses to ads promoting violents sports media
Kwak, Dae Hee; McDaniel, Stephen R. - In: Journal of global scholars of marketing science : … 23 (2013) 1, pp. 8-22
Persistent link: https://www.econbiz.de/10010406133
Cover Image
"If you ain't first, you're last!" : understanding identity threat, team identification, and advertisement messages when your favorite team loses
Kwak, Dae Hee; Pradhan, Sean - In: Journal of sport management : the official journal of … 35 (2021) 2, pp. 158-171
Persistent link: https://www.econbiz.de/10012516328
Cover Image
Sponsorship-linked marketing : research surpluses and shortages
Cornwell, T. Bettina; Kwon, Youngbum - In: Journal of the Academy of Marketing Science 48 (2020) 4, pp. 607-629
Persistent link: https://www.econbiz.de/10012293287