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Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit?
Bambauer-Sachse, Silke; Hüttl-Maack, Verena; Gierl, … - In: Psychology & marketing 28 (2011) 2, pp. 205-218
Persistent link: https://www.econbiz.de/10008858089
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Speaking green : expressing a message in a foreign language fosters consumers' pro-environmental choices
Saile, Katharina S.; Neef, Nicolas Eric; Hüttl-Maack, … - In: International journal of advertising : the review of … 44 (2025) 1, pp. 66-86
Persistent link: https://www.econbiz.de/10015194215
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How money priming affects consumers in an advertising context : the role of product conspicuousness and consumers' signalling needs
Hüttl-Maack, Verena; Gatter, M. Shirin - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 705-723
Persistent link: https://www.econbiz.de/10011799702
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Curiosity-inducing advertising : how positive emotions and expectations drive the effect of curiosity on consumer evaluations of products
Daume, Jana; Hüttl-Maack, Verena - In: International journal of advertising : the review of … 39 (2020) 2, pp. 307-328
Persistent link: https://www.econbiz.de/10012200483
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Through rose-tinted glasses : how inducing and resolving curiosity makes consumers less skeptical and improves their product evaluations
Hüttl-Maack, Verena; Sedghi, Tara; Daume, Jana - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 1, pp. 92-100
Persistent link: https://www.econbiz.de/10014470733
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Konsistenz der Internetwerbung mit der klassischen Werbung
Gierl, Heribert - In: Planung & Analyse : Zeitschrift für Marktforschung und … (2003) 2, pp. 50-55
Persistent link: https://www.econbiz.de/10001756234
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Verwendung von Goal Frames in der Werbung
Gierl, Heribert; Koncz, Julia; Satzinger, Michaela - In: Die Unternehmung : Swiss journal of business research … 56 (2002) 3, pp. 145-161
Persistent link: https://www.econbiz.de/10001674596
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Self-referencing and advertising effectiveness
Bombe, Sandra; Gierl, Heribert - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 109-126
Persistent link: https://www.econbiz.de/10010407621
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When does the feling of nostalgia improve product evaluations?
Gierl, Heribert; Stock, Carolin - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 139-148
Persistent link: https://www.econbiz.de/10010408096
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Too hot or not? : consumer responses to different levels of eroticism in advertisements depending on consumer and model gender
Thomas, Stefan; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 37 (2015) 1, pp. 24-41
Persistent link: https://www.econbiz.de/10010513966