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Werbung
Consumer behaviour
85
Konsumentenverhalten
83
Relationship marketing
54
Beziehungsmarketing
53
Franchising
40
Social Web
22
Social web
22
Australia
20
Online retailing
20
Online-Handel
20
Luxury goods
19
Luxusgüter
19
Brand management
18
Customer satisfaction
18
Kundenzufriedenheit
18
Markenführung
18
Australien
17
Marketing management
17
Marketingmanagement
17
E-commerce
16
Electronic Commerce
16
Internet marketing
16
Online-Marketing
16
Service quality
15
Advertising
14
Artificial intelligence
14
Brand image
14
Dienstleistungsqualität
14
Künstliche Intelligenz
14
Markenimage
14
Einzelhandel
13
Marketing
13
Retail trade
13
Brand
12
Markenartikel
12
Digitalisierung
10
Digitization
10
Lieferantenmanagement
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10
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Quach, Sara
8
Thaichon, Park
8
Hamelin, Nicolas
3
Jayawardena, Nirma Sadamali
2
Levin, Elizabeth
2
Septianto, Felix
2
Abraham, Christopher
1
Al-Shihabi, Sameh
1
Behl, Abhishek
1
Cheng, Anni
1
Chiew, Tung Moi
1
Driver, Nicholas
1
El Moujahid, Othmane
1
Grace, Debra
1
Japutra, Arnold
1
Lipscombe, Joe
1
Lobo, Antonio
1
Pillai, Jayarethanam
1
Razzaq, Ali
1
Ross, Mitchell
1
Shao, Wei
1
Thaichon, Paramaporn
1
Zhang, Yunen
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Journal of retailing and consumer services
3
International journal of advertising : the review of marketing communications
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of business research : JBR
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The journal of business & industrial marketing
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ECONIS (ZBW)
10
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10
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1
The role of creativity and project management in enhancing service quality of advertising agencies : a qualitative approach
Levin, Elizabeth
;
Thaichon, Park
;
Quach, Sara
;
Lobo, Antonio
- In:
Australasian marketing journal
26
(
2018
)
1
,
pp. 31-40
Persistent link: https://www.econbiz.de/10011880456
Saved in:
2
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
3
Forecasting advertisement effectiveness : neuroscience and data envelopment analysis
Hamelin, Nicolas
;
Al-Shihabi, Sameh
;
Quach, Sara
; …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
4
,
pp. 313-330
Persistent link: https://www.econbiz.de/10013435331
Saved in:
4
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
5
Novel products and advertising visuals : the mediating role of perceived luxuriousness on willingness to try clean meat products
Septianto, Felix
;
Quach, Sara
;
Thaichon, Park
;
Japutra, …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 916-944
Persistent link: https://www.econbiz.de/10014296449
Saved in:
6
Ethnicity in advertising and millennials : the role of social identity and social distinctiveness
Shao, Wei
;
Zhang, Yunen
;
Cheng, Anni
;
Quach, Sara
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1377-1418
Persistent link: https://www.econbiz.de/10014450218
Saved in:
7
The impact of creative competence and project management on longevity of the client-advertising agency relationship
Levin, Elizabeth
;
Thaichon, Paramaporn
;
Quach, Sara
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 274-286
Persistent link: https://www.econbiz.de/10011486558
Saved in:
8
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Saved in:
9
Emotion and advertising effectiveness : a novel facial expression analysis approach
Hamelin, Nicolas
;
El Moujahid, Othmane
;
Thaichon, Park
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 103-111
Persistent link: https://www.econbiz.de/10011697915
Saved in:
10
Storytelling, the scale of persuasion and retention : a neuromarketing approach
Hamelin, Nicolas
;
Thaichon, Park
;
Abraham, Christopher
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012268985
Saved in:
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