Similar Search Results

Nonlinear and asymmetric returns on customer satisfaction : do they vary across situations and consumers?

Eisenbeiß, Maik; Cornelißen, Markus; Backhaus, Klaus; … - In: Journal of the Academy of Marketing Science 42 (2014) 3, pp. 242-263

Persistent link: https://www.econbiz.de/10010364012

Do customized service packages impede value capture in industrial markets?

Steiner, Michael; Eggert, Andreas; Ulaga, Wolfgang; … - In: Journal of the Academy of Marketing Science 44 (2016) 2, pp. 151-165

Persistent link: https://www.econbiz.de/10011453165

Enabling individualized recommendations and dynamic pricing of value-added services through willingness-to-pay data

Backhaus, Klaus; Becker, Jörg; Beverungen, Daniel; … - In: Electronic markets : the international journal on … 20 (2010) 2, pp. 131-146

Persistent link: https://www.econbiz.de/10003977233

Which types of multi-stage marketing increase direct customers' willingness-to-pay? : evidence from a scenario-based experiment in a B2B setting

Geiger, Ingmar; Dost, Florian; Schönhoff, Alejandro-Marcel - In: Industrial marketing management : the international … 47 (2015), pp. 175-189

Persistent link: https://www.econbiz.de/10011313546

Value-based pricing in competitive situations with the help of multi-product price response maps

Dost, Florian; Geiger, Ingmar - In: Journal of business research : JBR 76 (2017), pp. 219-236

Persistent link: https://www.econbiz.de/10011713628

In the mood to buy? Understanding the interplay of mood regulation and congruence in an international context

Maier, Erik; Wilken, Robert; Schneider, Helmut; … - In: Marketing Letters 23 (2012) 4, pp. 1005-1018

Literature reports different effects of mood on measures of consumer behavior. Either mood congruence or mood regulation theories serve to explain these effects, though the latter theory is perhaps more sophisticated. This research goes a step further: in a sequence of four studies, the authors...

Persistent link: https://www.econbiz.de/10010989725

Der Einfluss von Stimmungen auf die Zahlungsbereitschaft

Schneider, Helmut; Wilken, Robert - In: Marketing : ZFP ; journal of research and management 33 (2011) 1, pp. 32-45

Persistent link: https://www.econbiz.de/10008989472

The impact of stress on consumers' willingness to pay

Maier, Erik; Wilken, Robert - In: Psychology & marketing 31 (2014) 9, pp. 774-785

Persistent link: https://www.econbiz.de/10010405131

On the edge of buying : a targeting approach for indecisive buyers based on willingness-to-pay ranges

Dost, Florian; Wilken, Robert; Eisenbeiß, Maik; … - In: Journal of retailing 90 (2014) 3, pp. 393-407

Persistent link: https://www.econbiz.de/10010408215

Verhaltensorientierter Ansatz zur Erklärung von Preisreaktionen bei Commodities und Empfehlungen für die Preissetzung auf Commodity-Märkten

Dost, Florian; Wilken, Robert - In: Commodity Marketing : Grundlagen, Besonderheiten, …, (pp. 133-147). 2011

Persistent link: https://www.econbiz.de/10008701318