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Using Artificial Intelligence (AI) to implement diversity, equity and inclusion (DEI) into marketing materials : the "consider" framework
Van Esch, Patrick; Cui, Yuanyuan; Heilgenberg, Kerstin - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 3, pp. 250-262
Persistent link: https://www.econbiz.de/10015137996
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Artificial intelligence (AI) : revolutionizing digital marketing : guest editorial
Van Esch, Patrick; Black, J. Stewart - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 3, pp. 199-203
Persistent link: https://www.econbiz.de/10012668429
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Autonomy and control : how political ideology shapes the use of artificial intelligence
Cui, Yuanyuan; Van Esch, Patrick - In: Psychology & marketing 39 (2022) 6, pp. 1218-1229
Persistent link: https://www.econbiz.de/10013280079
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Artificial intelligence, marketing, and the history of technology : Kranzberg's laws as a conceptual lens
Pitt, Christine; Paschen, Jeannette; Kietzmann, Jan; … - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 1, pp. 81-89
Persistent link: https://www.econbiz.de/10014228879
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Quantitative insights from online qualitative data : an example from the health care sector
Pitt, Christine; Mulvey, Michael S.; Kietzmann, Jan - In: Psychology & marketing 35 (2018) 12, pp. 1010-1017
Persistent link: https://www.econbiz.de/10011970096