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What does the brand say? : effects of brand feedback to negative eWOM on brand trust and purchase intentions
Bhandari, Manu; Rodgers, Shelly - In: International journal of advertising : the quarterly … 37 (2018) 1, pp. 125-141
Persistent link: https://www.econbiz.de/10011859225
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Viral social media videos can raise pro-social behaviours when an epidemic arises
Guo, Youting; Shachat, Jason M.; Walker, Matthew J.; … - 2020
Persistent link: https://www.econbiz.de/10012418092
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Gender effects in influencer marketing : an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram
Hudders, Liselot; De Jans, Steffi - In: International journal of advertising : the review of … 41 (2022) 1, pp. 128-149
Persistent link: https://www.econbiz.de/10013167388
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Consumer attitude formation from eWOM : interplay between cognition and affect
Kim, Jinsoo - In: International journal of internet marketing and … 11 (2017) 4, pp. 330-354
Persistent link: https://www.econbiz.de/10011859084
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The drivers and consequences of ad blocking : a self-filtering mechanism that increases ad effectiveness
Haan, Evert de - In: Journal of interactive marketing 59 (2024) 1, pp. 59-75
Persistent link: https://www.econbiz.de/10014583040
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Credible effects : the impact of disclosure of material connections within online product reviews
Steward, Michelle D.; Burns, Alvin C.; Morgan, Felicia N.; … - In: Journal of public policy & marketing 39 (2020) 3, pp. 353-368
Persistent link: https://www.econbiz.de/10012534313
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Post-story : influence of introducing story feature on social media posts
Alibakhshi, Reza; Srivastava, Shirish C. - In: Journal of management information systems : JMIS 39 (2022) 2, pp. 573-601
Persistent link: https://www.econbiz.de/10013367732
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The power of a smile : the use of smiles and adjectives in crowdfunding social media
Taylor, Kevin P.; Golden, Jennifer D.; Weaver, Kathryn; … - In: Journal of small business strategy 35 (2025) 1, pp. 16-32
Persistent link: https://www.econbiz.de/10015399098
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Frontiers : moment marketing : measuring dynamics in cross-Channel ad effectiveness
Liu, Jia; Hill, Shawndra - In: Marketing science 40 (2021) 1, pp. 13-22
Persistent link: https://www.econbiz.de/10012493300
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Sharing in social networks : how signalling increases product appeal
Winkler von Mohrenfels, Hannah; Klapper, Daniel - In: Marketing : ZFP ; journal of research and management 36 (2014) 1, pp. 22-36
Persistent link: https://www.econbiz.de/10010251749