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Dynamic targeted pricing in B2B relationships
Zhang, Jonathan Z.; Netzer, Oded; Ansari, Asim - In: Marketing science : the marketing journal of the … 33 (2014) 3, pp. 317-337
Persistent link: https://www.econbiz.de/10010370742
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Business models competition based on knowledge assets
Pereira, Leandro; Jerónimo, Carlos H.; Dias, Álvaro; … - In: International journal of business environment : IJBE 13 (2022) 2, pp. 175-187
Persistent link: https://www.econbiz.de/10013198077
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Multichannel strategies for managing the profitability of business-to-business customers
Lawrence, Justin M.; Crecelius, Andrew T.; Scheer, Lisa K. - In: Journal of marketing research 56 (2019) 3, pp. 479-497
Persistent link: https://www.econbiz.de/10012177568
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The role of buyer trust in outsourced CRM : its influence on organizational learning and performance
Brockman, Beverly K.; Park, Jeong Eun; Morgan, Robert M. - In: Journal of business-to-business marketing 24 (2017) 3, pp. 201-219
Persistent link: https://www.econbiz.de/10011763042
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The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah; Kumar, V. - In: Journal of marketing research : JMR 55 (2018) 1, pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
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Adopting organizational virtualization in B2B firms : an empirical study in Singapore
Liu, Chunhui; Sia, Choon Ling; Wei, Kwok Kee - In: Information & management : the internat. journal of … 45 (2008) 7, pp. 429-437
Persistent link: https://www.econbiz.de/10003777687
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A non-matrix approach to customer relationship portfolio management: a case study from the UK industrial market context
Talwar, Vishal; Burton, Jamie; Murphy, John A. - In: Journal of customer behaviour 7 (2008) 3, pp. 231-255
Persistent link: https://www.econbiz.de/10003774617
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The impact of customer-specific marketing expenses on customer retention and customer profitability
Triest, Sander van; Bun, Maurice J. G.; Raaij, Erik M. van - In: Marketing letters : a journal of research in marketing 20 (2009) 2, pp. 125-138
Persistent link: https://www.econbiz.de/10003819961
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Implementing profitability through a customer lifetime value management framework
Kumar, V.; Venkatesan, Rajkumar; Beckmann, D. - In: GfK marketing intelligence review : Marketingforschung … (2009) 2, pp. 32-43
Persistent link: https://www.econbiz.de/10003902477
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Long-term orientation as a determinant of relationship quality between channel members
Ryu, Sungmin; Moon, Chul Woo - In: International business and economics research journal 8 (2009) 11, pp. 1-9
Persistent link: https://www.econbiz.de/10003919742