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Why focusing on the similarity of substitutes leaves a lot to be desired
Arens, Zachary G.; Hamilton, Rebecca W. - In: Journal of consumer research : JCR ; an … 43 (2016) 3, pp. 448-459
Persistent link: https://www.econbiz.de/10011584253
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Doing well versus doing good : the differential effect of underdog positioning on moral and competent service providers
Kirmani, Amna; Hamilton, Rebecca W.; Thompson, Debora V.; … - In: Journal of marketing 81 (2017) 1, pp. 103-117
Persistent link: https://www.econbiz.de/10011636864
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Bridging psychological distance
Hamilton, Rebecca W. - In: Harvard business review : HBR 93 (2015) 3, pp. 116-119
Persistent link: https://www.econbiz.de/10010504006
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The rebound of the forgone alternativ
Arens, Zachary G.; Hamilton, Rebecca W. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 318-332
Persistent link: https://www.econbiz.de/10011739803
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The substitution strategy dilemma : substitute selection versus substitute effectiveness
Arens, Zachary G.; Hamilton, Rebecca W. - In: Journal of the Academy of Marketing Science 46 (2018) 1, pp. 130-146
Persistent link: https://www.econbiz.de/10011865111
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Why do suppliers choose wholesale price contracts? : end-of-season payments disincentivize retailer marketing effort
Devlin, Anna G.; Elmaghraby, Wedad; Hamilton, Rebecca W. - In: Journal of the Academy of Marketing Science 46 (2018) 2, pp. 212-233
Persistent link: https://www.econbiz.de/10011844773
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When does partitioned pricing lead to more favorable consumer preferences? : meta-analytic evidence
Abraham, Ajay T.; Hamilton, Rebecca W. - In: Journal of marketing research : JMR 55 (2018) 5, pp. 686-703
Persistent link: https://www.econbiz.de/10011957976
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The argument for consumer-based strategy papers
Dahl, Darren W. - In: Journal of the Academy of Marketing Science 44 (2016) 3, pp. 286-287
Persistent link: https://www.econbiz.de/10011489046
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In support of consumer-based strategy research
Deighton, John - In: Journal of the Academy of Marketing Science 44 (2016) 3, pp. 288-289
Persistent link: https://www.econbiz.de/10011489048
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Feature fatigue : when product capabilities become too much of a good thing ; Report No. 05-101
Thompson, Debora Viana; Hamilton, Rebecca W.; Rust, … - In: MSI reports : working paper series (2005) 1, pp. 27-47
Persistent link: https://www.econbiz.de/10002830741