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Kooperation mit innovativen Kunden : Werte schaffen durch Relationship Management
Schrader, Marc Falko - In: Wertorientiertes Marketing : Unternehmensressourcen …, (pp. 101-114). 2008
Persistent link: https://www.econbiz.de/10003618337
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Making every customer relationship count : exploring the business drivers and technology enablers of customer relationship management
Schmarzo, Bill - In: Customer Relationship Management : the ultimate guide …, (pp. 71-81). 2001
Persistent link: https://www.econbiz.de/10003521829
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Attracting and retaining online buyers : comparing B2B and B2C customers
Bridges, Eileen; Goldsmith, Ronald E.; Hofacker, Charles F. - In: Advances in electronic marketing, (pp. 1-27). 2005
Persistent link: https://www.econbiz.de/10003167884
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Service : Haupt- oder Nebenleistung im Industriegütergeschäft
Brzoska, Lars - In: Innovatives Industriegütermarketing, (pp. 33-46). 2007
Persistent link: https://www.econbiz.de/10003784657
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Developing buyer-seller relationships
Dwyer, F. R.; Schurr, Paul H.; Oh, Sejo - 2008
Persistent link: https://www.econbiz.de/10003727120
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Die Wirkung der Marke auf die Kundenloyalität : eine empirische Analyse am Beispiel des Industriegüterhandels
Ahlert, Martin; Brock, Christian; Vering, Sandra - In: Erfolgsfaktoren der Markenführung : Know-how aus …, (pp. 369-380). 2008
Persistent link: https://www.econbiz.de/10003588738
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Customer relationship management in business markets
Venkatesan, Rajkumar; Kumar, V.; Reinartz, Werner J. - In: Handbook of business-to-business marketing, (pp. 311-331). 2012
Persistent link: https://www.econbiz.de/10009500147
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Relationship marketing
Beck, Joshua T.; Palmatier, Robert W. - In: Handbook of business-to-business marketing, (pp. 293-310). 2012
Persistent link: https://www.econbiz.de/10009500163
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Trust in buyer-supplier relationships : evidence from advanced, emerging, and developing markets
Akrout, Houcine - In: New insights on trust in business-to-business …, (pp. 1-5). 2019
Persistent link: https://www.econbiz.de/10012405302