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Lexikon der Werbung
Pflaum, Dieter (ed.); Bäuerle, Ferdinand (contributor) - 1986 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000045218
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[Marketing: basic concepts and decisions]
Pride, William M.; Ferrell, Odies C. - 1987 - 5. ed
Persistent link: https://www.econbiz.de/10000743322
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Promotion management and marketing communications
Shimp, Terence A. - 1989 - 2. ed
Persistent link: https://www.econbiz.de/10000782365
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Printing and promotion handbook : How to plan, produce, and use printing, advertising, and direct mail
Melcher, Daniel (ed.); Larrick, Nancy (contributor) - 1949
Persistent link: https://www.econbiz.de/10000567135
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Handlexikon Werbung und Marketing
Neske, Fritz (ed.); Heuer, Gerd Wilhelm Fritz (contributor) - 1970
Persistent link: https://www.econbiz.de/10000570002
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Gabler-Kompakt-Lexikon Werbepraxis : [1400 Begriffe nachschlagen, verstehen, anwenden]
Seebohn, Joachim - 1999
Persistent link: https://www.econbiz.de/10001391933
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Integrated marketing communication : creative strategy from idea to implementation
Blakeman, Robyn - 2018 - Third edition
Persistent link: https://www.econbiz.de/10011750918
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Contemporary advertising
Arens, William F. - 2004 - 9. ed
Persistent link: https://www.econbiz.de/10001783762
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Advertising : principles & practice
Wells, William; Moriarty, Sandra E.; Burnett, John - 2006 - 7. ed., internat. ed
Persistent link: https://www.econbiz.de/10002731270
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Advertising and integrated brand promotion
O'Guinn, Thomas C.; Allen, Chris T.; Semenik, Richard J. - 2006 - 4. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10002493740