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Ethical branding and marketing : cases and lessons
Gringarten, Hagai (ed.); Fernández-Calienes, Raúl (ed.) - 2019
Persistent link: https://www.econbiz.de/10012013943
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Ethical branding best practices : a study of Fabindia in the context of social business
Kumar, Dinesh; Gupta, Punam - In: Ethical branding and marketing : cases and lessons, (pp. 115-124). 2019
Persistent link: https://www.econbiz.de/10012033787
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Valeurs coopératives et nouvelles pratiques de gestion
Deville, Aude (ed.); Lamarque, Eric (ed.);  … - 2020
Persistent link: https://www.econbiz.de/10012242809
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Corporate communication, ethics, and operational identity : a case study of Benetton
Borgerson, Janet L.; Schroeder, Jonathan E.; Escudero … - In: Business ethics : a European review 18 (2009) 3, pp. 209-223
Persistent link: https://www.econbiz.de/10003864338
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OMV Driving Values
Dottolo, Liselotte; Jarmai, Heinz; Meixner, Christof; … - In: Innen beginnen : von der internen Kommunikation zum …, (pp. 190-207). 2010
Persistent link: https://www.econbiz.de/10003898143
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Wie McDonald's den Hamburger auf das Fließband legte und mit Franchising die Welt eroberte
Schneider, Willy - 2018
Persistent link: https://www.econbiz.de/10011806939
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Global operations management during major change : an exploration of industrial practice
Ojiako, Udechukwu; Maguire, Stuart; Guo, Shuting - In: Business process management journal 15 (2009) 5, pp. 816-839
Persistent link: https://www.econbiz.de/10003889627
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Markendifferenzierung als Disziplin
Kieser, Werner - In: Erfolgreiche Markendifferenzierung : Strategie und …, (pp. 320-333). 2010
Persistent link: https://www.econbiz.de/10003925027
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Pioneering Asian franchise brands : Pho24 in Vietnam
Frazer, Lorelle; Merrilees, Bill - In: Journal of marketing channels : ... distribution … 19 (2012) 4, pp. 295-309
Persistent link: https://www.econbiz.de/10009657578