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Revenue management for the hospitality industry
Hayes, David K.; Miller, Allisha; Miller, Allisha A. - 2011
"This is the first book that has been developed specifically to examine what revenue managers in the hospitality industry must know and do to be successful. Numerous cases and practical examples are used to illustrate revenue management concepts. Chapter ending questions and problems help them...
Persistent link: https://www.econbiz.de/10008758725
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Inequality and stratification : race, class, and gender
Rothman, Robert A. - 2005 - 5. ed
Persistent link: https://www.econbiz.de/10002051915
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Principles of marketing
Kotler, Philip; Armstrong, Gary - 1991 - 5. ed
Persistent link: https://www.econbiz.de/10000835995
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Strategic marketing for nonprofit organizations
Kotler, Philip; Andreasen, Alan R. - 1987 - 3. ed.
Persistent link: https://www.econbiz.de/10000738375
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Retail marketing : for employees, managers, and entrepreneurs
Meyer, Warren G. (contributor) - 1988 - 8. ed
Persistent link: https://www.econbiz.de/10000743328
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Basic marketing : a managerial approach
MacCarthy, Edmund Jerome; Perreault, William D. - 1984 - 8. ed
Persistent link: https://www.econbiz.de/10000695596
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Marketing mistakes
Hartley, Robert F. - 1986 - 3. ed.
Persistent link: https://www.econbiz.de/10000697593
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Bank marketing : a guide to strategic planning
Reidenbach, R. Eric - 1986
Persistent link: https://www.econbiz.de/10000699343
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Marketing strategy and plans
Luck, David J.; Ferrell, Odies C. - 1985 - 2. ed.
Persistent link: https://www.econbiz.de/10000694781
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Consumer behavior : building marketing strategy
Mothersbaugh, David L.; Hawkins, Del I.; Kleiser, Susan … - 2020 - Fourteenth edition
"Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations …
Persistent link: https://www.econbiz.de/10012035748