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Seeing the voice of the consum...
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ECONIS (ZBW)
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Seeing the Voice of the Consumer: Metaphor-based Advertising Research
Zaltman, Gerald
;
Coulter, Robin Higie
- In:
Journal of advertising research
35
(
1995
)
4
,
pp. 35-51
Persistent link: https://www.econbiz.de/10006532644
Saved in:
2
Consumers in the transition to a market economy: Hungary, 1989-1992
Feick, Lawrence
;
Coulter, Robin Higie
;
Price, Linda L.
- In:
International marketing review
12
(
1995
)
5
,
pp. 18-34
Persistent link: https://www.econbiz.de/10006327722
Saved in:
3
Lessons learned during a career
Zaltman, Gerald
-
2011
Persistent link: https://www.econbiz.de/10009270365
Saved in:
4
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
5
Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Venkatesh, Alladi
;
Hirschman, …
-
2018
Persistent link: https://www.econbiz.de/10011899977
Saved in:
6
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
7
Marketing management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
8
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
9
How customers think : essential insights into the mind of the market
Zaltman, Gerald
-
2003
Persistent link: https://www.econbiz.de/10004778944
Saved in:
10
Scientific Recognition and communication behavior in high energy physics
Zaltman, Gerald
-
1968
Persistent link: https://www.econbiz.de/10004850491
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