The notion of savvy consumers increasingly appears in the e-marketing and e-management literatures, usually in discussions about the importance of consumer-centricity. A synthesis of the literature identifies six broad characteristics of these savvy consumers: they are enabled by competencies in...

Written by experts, inspired by practitioners, focused on challenges: an authentic introduction to management in an ever-changing world. Introduction to Management is a uniquely accessible and engaging companion to managing in the real world. Placing issues of digital, environmental, and social...