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Gender role and social power in African and North American advertisements
Huhmann, Bruce A.; Argo, Jennifer J. - In: Advertising in developing and emerging countries : the …, (pp. 271-285). 2011
Persistent link: https://www.econbiz.de/10009261705
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Controversial advertisement executions and involvement on elaborative processing and comprehension
Huhmann, Bruce A.; Mott-Stenerson, Beth - In: Journal of marketing communications 14 (2008) 4, pp. 293-313
Persistent link: https://www.econbiz.de/10003761783
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An examination of humor and endorser effects on consumers' responses to direct-to-consumer advertising : the moderating role of product involvement
Limbu, Yam B.; Huhmann, Bruce A.; Peterson, Robin T. - In: International journal of pharmaceutical and healthcare … 6 (2012) 1, pp. 23-38
Persistent link: https://www.econbiz.de/10009553798
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Effects of age, need for cognition, and affective intensity on advertising effectiveness
McKay-Nesbitt, Jane; Manchanda, Rajesh V.; Smith, Malcolm C. - In: Journal of business research : JBR 64 (2011) 1, pp. 12-17
Persistent link: https://www.econbiz.de/10008806368
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Emotional information management : concept development and measurement in public service announcements
Taute, Harry A.; Huhmann, Bruce A.; Thakur, Ramendra - In: Psychology & marketing 27 (2010) 5, pp. 417-444
Persistent link: https://www.econbiz.de/10003972413
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Promoting business ethics trough annual reports
Huhmann, Bruce A.; Conner, Suzanne L. - In: Journal of financial services marketing : JFSM 19 (2014) 1, pp. 17-28
Persistent link: https://www.econbiz.de/10010497789
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Influence of gender stereotypes on advertising offensiveness and attitude toward advertising in general
Huhmann, Bruce A.; Limbu, Yam B. - In: International journal of advertising : the quarterly … 35 (2016) 5, pp. 846-863
Persistent link: https://www.econbiz.de/10011618430
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Emerging research in consumer financial literacy
Huhmann, Bruce A. (ed.) - 2017
Persistent link: https://www.econbiz.de/10011755741
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Anthropomorphic responses to new-to-market logos
Payne, Collin R.; Hyman, Michael R.; Niculescu, Mihai; … - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 122-140
Persistent link: https://www.econbiz.de/10009733430
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Does rhetoric impact advertising effectiveness with liking controlled?
Huhmann, Bruce A.; Albinsson, Pia A. - In: European journal of marketing : EJM 46 (2012) 11/12, pp. 1476-1500
Persistent link: https://www.econbiz.de/10009707879