While there has been much debate in the reference pricing literature on the most appropriate conceptualization of internal reference price used by consumers in evaluating deals, the question of whether consumers may use different internal reference prices at different stages of the purchase...

Purpose – This paper aims to advance interfirm relationship (IR) research by applying a theoretically based typology in IR settings and empirically investigating the association of information technology (IT) and relational reciprocity with IR types. Design/methodology/approach – This study...

Four factors that are vital for the critical success of entrepreneurs when seeking opportunities in the computing and information technology (IT) sectors are defined. They are: 1) the growth rate of the target market, 2) the timing of entry into the market, 3) the near-term revenue potential,...

Purpose This study aims to investigate the effect of stock repurchase – firms buying back their own stocks – on firm performance, focusing specifically on the role of marketing capability. The authors also investigate the moderating influence of competitive intensity on this effect. This...

The dissertation discusses issues in the field of industrial organization. When the government provides better infrastructure to competing firms for innovation, private firms' R&D expenditures are affected. When the government doesn't assure project completion, the uncertainty impacts private...