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Focus: Ad metrics - The confli...
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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Marketing in the era of accountability : identifying the marketing practices and metrics that truly increase profitability
Binet, Les
;
Field, Peter
-
2007
Persistent link: https://www.econbiz.de/10004895488
Saved in:
2
Viewpoint - Measuring the right things
Binet, Les
;
Field, Peter
- In:
International journal of market research : JMRS ; the …
49
(
2007
)
5
,
pp. 545
Persistent link: https://www.econbiz.de/10007871346
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3
Focus: Marketing accountability in recession - Stress on accountability can be risky in a recession - The measures many brands take in a downturn, such as cutting prices and TV ads, do more harm than good.
Binet, Les
;
Field, Peter
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2009
),
pp. 16-19
Persistent link: https://www.econbiz.de/10008261605
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4
Empirical Generalizations about Advertising Campaign Success
Binet, Les
;
Field, Peter
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 130-133
Persistent link: https://www.econbiz.de/10008273051
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5
Marketing in the era of accountability : identifying the marketing practices and metrics that truly increase profitability
Binet, Les
;
Field, Peter
-
2007
Persistent link: https://www.econbiz.de/10003456673
Saved in:
6
Empirical generalizations about advertising campaign success
Binet, Les
;
Field, Peter
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 130-133
Persistent link: https://www.econbiz.de/10003860387
Saved in:
7
Learning from case studies of effectiveness
Field, Peter
- In:
The Sage handbook of advertising
,
(pp. 199-213)
.
2007
Persistent link: https://www.econbiz.de/10003570473
Saved in:
8
Adjusting to the end of the boom
Field, Peter
- In:
Euromoney
(
1983
),
pp. 153-154
Persistent link: https://www.econbiz.de/10003548378
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9
Arab banks in the international markets
Field, Peter
- In:
Arab financial markets
,
(pp. 31-38)
.
1981
Persistent link: https://www.econbiz.de/10003548383
Saved in:
10
The Arab worldʹs emerging statesman
Field, Peter
- In:
Euromoney
(
1982
),
pp. 56-79
Persistent link: https://www.econbiz.de/10003548394
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