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ECONIS (ZBW)
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Reaching the international consumer : an assessment of the international direct marketing environment
Wilkinson, Timothy J.
;
McAlister, Anna R.
;
Widmier, Scott
- In:
Direct marketing : an international journal
1
(
2007
)
1
,
pp. 17-37
Persistent link: https://www.econbiz.de/10003936866
Saved in:
2
Dissuasion : the Elaboration Likelihood Model and young children
McAlister, Anna R.
;
Bargh, Danielle
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
3
,
pp. 210-225
Persistent link: https://www.econbiz.de/10011615366
Saved in:
3
Persuading children : long-lasting influences on children’s food consideration sets, choices, and consumption
Albuquerque, Paulo
;
Brucks, Merrie
;
Campbell, Margaret C.
; …
-
2017
Persistent link: https://www.econbiz.de/10011695561
Saved in:
4
Children's brand symbolism understanding : links to theory of mind and executive functioning
McAlister, Anna R.
;
Cornwell, T. Bettina
- In:
Psychology & marketing
27
(
2010
)
3
,
pp. 203-228
Persistent link: https://www.econbiz.de/10003956547
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5
Preschool children's persuasion knowledge : the contribution of theory of mind
McAlister, Anna R.
;
Cornwell, T. Bettina
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
2
,
pp. 175-185
Persistent link: https://www.econbiz.de/10003923119
Saved in:
6
Event-related advertising and the special case of sponsorship-linked advertising
Kelly, Sarah J.
;
Cornwell, T. Bettina
;
Coote, Leonard V.
; …
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 15-37
Persistent link: https://www.econbiz.de/10009510262
Saved in:
7
Change in a sponsorship alliance and the communication implications of spontaneous recovery
McAlister, Anna R.
;
Kelly, Sarah J.
;
Humphreys, Michael S.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10009536722
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8
Collectible toys as marketing tools : understanding preschool children's responses to foods paired with premiums
McAlister, Anna R.
;
Cornwell, T. Bettina
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 195-205
Persistent link: https://www.econbiz.de/10009679224
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9
Social media alcohol advertising among underage minors : effects of models' age
Alhabash, Saleem
;
Mundel, Juan
;
Deng, Tao
;
McAlister, …
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 552-581
Persistent link: https://www.econbiz.de/10012586679
Saved in:
10
Artificial intelligence and ChatGPT : exploring current and potential future roles in marketing education
McAlister, Anna R.
;
Alhabash, Saleem
;
Yang, Jing
- In:
Journal of marketing communications
30
(
2024
)
2
,
pp. 166-187
Persistent link: https://www.econbiz.de/10014529328
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