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Effective marketing science ap...
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Theorie
109
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109
Consumer behaviour
54
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54
USA
44
Marketing
42
United States
42
Marketing management
37
Marketingmanagement
37
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32
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24
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24
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23
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20
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19
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19
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18
Marketingtheorie
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Online-Handel
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English
559
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4
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Roberts, John
428
Lilien, Gary L.
206
Shankar, Venkatesh
170
Roberts, John H.
89
Milgrom, Paul
72
Roberts, John M.
66
Bloom, Nicholas
37
Mahajan, Aprajit
34
Gibbons, Robert
33
Rangaswamy, Arvind
33
Sanderson, Paul
29
Morrison, Pamela D.
25
Barker, Richard
21
Eifert, Benn
21
Hendry, John
21
Grewal, Rajdeep
19
McKenzie, David J.
17
McKenzie, David
16
Pan, Xing
16
Ratchford, Brian T.
15
Varadarajan, Rajan
13
Choffray, Jean-Marie
12
De Bruyn, Arnaud
12
Roberts, John R.
12
Srinivasan, Raji
12
Ambler, Tim
10
Liang, James
10
ROBERTS, John
10
Urban, Glen L.
10
Cafiero, Carlo
9
Gouel, Christophe
9
Kayande, Ujwal
9
Lampietti, Julian
9
Larson, Donald F.
9
Postlewaite, Andrew
9
Ying, Zhichun Jenny
9
Yoon, Eunsang
9
Bolton, Ruth N.
8
Dotzel, Thomas
8
Midgley, David F.
8
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Princeton University Press
30
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Overseas Development Institute
8
Center for Mathematical Studies in Economics and Management Science (CMS-EMS), Kellogg Graduate School of Management
7
ESRC Centre for Business Research
6
David K. Levine
5
Economics Research, World Bank Group
4
National Bureau of Economic Research
4
Centre for Economic Performance, LSE
3
National Bureau of Economic Research (NBER)
3
Sloan School of Management, Massachusetts Institute of Technology (MIT)
3
Cowles Foundation for Research in Economics, Yale University
2
Department of Economics, Stanford University
2
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2
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2
CASE-Center for Social and Economic Research
1
Charles H. Dyson School of Applied Economics and Management, Cornell University
1
Cornell University / Department of Applied Economics and Management
1
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1
Département Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2), Institut National de la Recherche Agronomique (INRA)
1
Econometric Society
1
Edward Elgar Publishing
1
European Institute for Advanced Studies in Management
1
Federal Reserve System / Division of Research and Statistics
1
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1
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1
Institute of Business and Economic Research (IBER), Walter A. Haas School of Business
1
International Monetary Fund (IMF)
1
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1
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1
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1
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1
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1
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Introductory Chapters
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Energy economist : an international analysis
24
Journal of marketing
22
MSI reports : working paper series
20
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Marketing Science
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
Journal of retailing
16
Management Science
16
Marketing science
14
The American economic review
14
Working paper series
12
Working series in marketing research
12
American Economic Review
11
Finance and economics discussion series
11
Journal of the Academy of Marketing Science
11
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
10
CORE Discussion Papers RP
10
Journal of marketing research : JMR
9
Working paper / Centre for Business Research, University of Cambridge
9
Development policy review
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Accounting, Organizations and Society
7
Discussion Paper
7
Discussion Papers / Center for Mathematical Studies in Economics and Management Science (CMS-EMS), Kellogg Graduate School of Management
7
Critical perspectives on accounting : an international journal for social and organizational accountability
6
ESRC Centre for Business Research - Working Papers
6
Journal of marketing management : MM
6
Review of marketing research
6
Working Papers / Overseas Development Institute
6
ERIM report series research in management
5
FEDS Working Paper
5
Handbook of marketing strategy
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of Business Research
5
Journal of Economic Theory
5
Levine's Working Paper Archive
5
Mays Business School Research Paper
5
Organization : the critical journal of organization, theory and society
5
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ECONIS (ZBW)
515
RePEc
208
OLC EcoSci
175
USB Cologne (EcoSocSci)
44
BASE
13
Other ZBW resources
8
EconStor
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71
The timing of competitive market entry : an exploratory study of new industrial products
Lilien, Gary L.
- In:
Management science : journal of the Institute for …
36
(
1990
)
5
,
pp. 568-585
Persistent link: https://www.econbiz.de/10001087175
Saved in:
72
New industrial product performance : models and empirical analysis
Choffray, Jean-Marie
- In:
Advances in business marketing : a research annual
3
(
1988
),
pp. 49-77
Persistent link: https://www.econbiz.de/10001089391
Saved in:
73
Applications of innovation diffusion models in marketing
Kalish, Shlomo
- In:
Innovation diffusion models of new product acceptance
,
(pp. 235-279)
.
1986
Persistent link: https://www.econbiz.de/10001308538
Saved in:
74
A model for allocating retail outlet building resources across market areas
Lilien, Gary L.
;
Rao, Ambar G.
- In:
Operations research
24
(
1976
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10002236022
Saved in:
75
Marketing decision making : a model-building approach
Lilien, Gary L.
;
Kotler, Philip
-
1983
-
Rev. ed.
Persistent link: https://www.econbiz.de/10002236373
Saved in:
76
Do European industrial marketers budget differently? : an international comparison via the advisor model
Weinstein, David
;
Lilien, Gary L.
-
1981
Persistent link: https://www.econbiz.de/10002967492
Saved in:
77
Offering online recommendations to impatient first-time customers with conjoint-based segmentation trees ; Report No. 05-103
De Bruyn, Arnaud
;
Liechty, John C.
;
Huizingh, Eelko
; …
- In:
MSI reports : working paper series
(
2005
)
1
,
pp. 71-84
Persistent link: https://www.econbiz.de/10002830931
Saved in:
78
Advertising coopetition : who pays? Who gains?
Dearden, James A.
;
Lilien, Gary L.
-
2001
Persistent link: https://www.econbiz.de/10001636634
Saved in:
79
Survival of high tech firms: the effects of diversity of product-market portfolios, patents, and trademarks
Srinivasan, Raji
;
Lilien, Gary L.
;
Rangaswamy, Arvind
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
2
,
pp. 119-128
Persistent link: https://www.econbiz.de/10003735962
Saved in:
80
Offering online recommendations with minimum customer input through conjoint-based decision aids
De Bruyn, Arnaud
;
Liechty, John C.
;
Huizingh, Eelko
; …
- In:
Marketing science
27
(
2008
)
3
,
pp. 443-460
Persistent link: https://www.econbiz.de/10003736766
Saved in:
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