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Delineating the outcomes of sponsorship : Sponsor image, word of mouth, and purchase intentions

Tsiotsou, Rodoula; Alexandris, Konstantinos - In: International Journal of Retail & Distribution Management 37 (2009) 4, pp. 358-369

Purpose – The purpose of this paper is to propose a model in which fans' team attachment is the determinant of three sponsorship outcomes: sponsor image, purchase intentions, and word of mouth. Furthermore, following the sponsorship literature, the role of sport fans' involvement on the...

Persistent link: https://www.econbiz.de/10014803418

Delineating the outcomes of sponsorship: Sponsor image, word of mouth, and purchase intentions

Tsiotsou, Rodoula; Alexandris, Konstantinos - In: International journal of retail & distribution management 37 (2009) 4, pp. 358-369

Persistent link: https://www.econbiz.de/10008265994

Exploring the role of motivation on the development of sport involvement

Alexandris, Konstantinos - In: International journal of sport management and marketing … 12 (2012) 1/2, pp. 57-72

Persistent link: https://www.econbiz.de/10010096445

Exploring the role of motivation on the development of sport involvement

Alexandris, Konstantinos - In: International journal of sport management and marketing … 12 (2012) 1/2, pp. 57-72

Persistent link: https://www.econbiz.de/10009707202

An integrated taxonomy of consumers of financial services : the role of perceived risk, effort and involvement

Tsiotsou, Rodoula - In: International journal of risk assessment and management … 9 (2008) 1/2, pp. 135-147

Persistent link: https://www.econbiz.de/10003741205

Developing a scale for measuring the personality of sport teams

Tsiotsou, Rodoula - In: The journal of services marketing 26 (2012) 4, pp. 238-252

Persistent link: https://www.econbiz.de/10009581950

An empirically based typology of intercollegiate athletic donors: high and low motivation scenarios

Tsiotsou, Rodoula - In: Journal of targeting, measurement and analysis for marketing 15 (2007) 2, pp. 79-92

Persistent link: https://www.econbiz.de/10003482530

A stakeholder approach to international and national sport sponsorship

Tsiotsou, Rodoula - In: The journal of business & industrial marketing 26 (2011) 8, pp. 557-565

Persistent link: https://www.econbiz.de/10009410781

Addressing individual and organisational factors influencing middle managers' synthesising role in knowledge creation and diffusion

Psychogios, Alexandros G.; Alexandris, Konstantinos; … - In: International journal of learning and intellectual … 5 (2008) 2, pp. 208-222

Persistent link: https://www.econbiz.de/10009866909

Segmenting recreational tennis players according to their involvement level: a psychographic profile based on constraints and motivation

Alexandris, Konstantinos - In: Managing leisure : an international journal 18 (2013) 3, pp. 179-193

Persistent link: https://www.econbiz.de/10010155369