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How does CRM technology transform into organizational performance? : a mediating role of marketing capability

Chang, Woojung; Park, Jeong Eun; Chaiy, Seoil - In: Journal of business research : JBR 63 (2010) 8, pp. 849-855

Persistent link: https://www.econbiz.de/10008647688

Frequency of CRM implementation activities: a customer-centric view

Kim, Molan; Park, Jeong Eun; Dubinsky, Alan J.; Chaiy, Seoil - In: The journal of services marketing 26 (2012) 2, pp. 83-94

Persistent link: https://www.econbiz.de/10009961745

How does sales force automation influence relationship quality and performance? : the mediating roles of learning and selling behaviors

Park, Jeong Eun; Kim, Juyoung; Dubinsky, Alan J.; Lee, … - In: Industrial marketing management : the international … 39 (2010) 7, pp. 1128-1138

Persistent link: https://www.econbiz.de/10008668698

Frequency of CRM implementation activities: a customer‐centric view

Kim, Molan; Eun Park, Jeong; Dubinsky, Alan J.; Chaiy, Seoil - In: Journal of Services Marketing 26 (2012) 2, pp. 83-93

Purpose – Customer relationship management (CRM) is considered a means to create competitive advantage for a company, as well as influence organizational performance. Much research has explored CRM users' point of view vis‐à‐vis successful CRM implementation, yet little concern has been...

Persistent link: https://www.econbiz.de/10014905373

How does CRM technology transform into organizational performance? A mediating role of marketing capability

Chang, Woojung; Park, Jeong Eun; Chaiy, Seoil - In: Journal of Business Research 63 (2010) 8, pp. 849-855

Customer relationship management (CRM) technology has attracted significant attention from researchers and practitioners as a facilitator of organizational performance. Even though companies have made tremendous investments in CRM technology, empirical research offers inconsistent support that...

Persistent link: https://www.econbiz.de/10008871546

How does CRM technology transform into organizational performance? A mediating role of marketing capability

Chang, Woojung; Park, Jeong Eun; Chaiy, Seoil - In: Journal of business research : JBR 63 (2010) 8, pp. 849-856

Persistent link: https://www.econbiz.de/10008433498

Developing a corporate social responsibility process scale of individual stakeholder's perception

Kim, Seongjin; Chaiy, Clarissa; Chaiy, Seoil - In: Marketing in the socially-networked world : challenges …, (pp. 271-280). 2013

Persistent link: https://www.econbiz.de/10010191260

"Made in" versus "shipped from" : country-of-delivery-origin effects and the role of perceived risk

Shin, Sohyoun; Lee, Sungho; Aiken, K. Damon; Chaiy, Seoil - In: Journal of internet commerce 11 (2012) 1/4, pp. 187-207

Persistent link: https://www.econbiz.de/10009703939

Why do firms enter a new product market? : a two-dimensional framework for market entry motivation and behavior

Kim, Namwood; Min, Sungwook; Chaiy, Seoil - In: The journal of product innovation management : an … 32 (2015) 2, pp. 263-278

Persistent link: https://www.econbiz.de/10010511261

A new bayesian spatial model for brand positioning

Park, Joonwook; Rajagopal, Priyali; Dillon, William R.; … - In: Journal of modelling in management 12 (2017) 3, pp. 404-431

Persistent link: https://www.econbiz.de/10011776922