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Enhancing international marketing capability and export performance of emerging market SMEs in crises : strategic flexibility and digital technologies

Zahoor, Nadia; Lew, Yong Kyu - In: International marketing review 40 (2023) 5, pp. 1158-1187

Persistent link: https://www.econbiz.de/10014470114

How Strategic Flexibility and Market Orientation affect Companies’ Performance? Evidence from Jordanian Pharmaceutical Companies

Yousuf, Allam; Haddad, Hossam; Felföldi, János - 2020

is characterized by uncertainty and is full of both changes and challenges. Both strategic flexibility and market … orientation are considered mechanisms which enable companies to improve and enhance their performance; strategic flexibility … show that Jordanian Pharmaceutical Companies are market-oriented and they use strategic flexibility as a technique to react …

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Strategic flexibility and market performance of SMEs in Nigeria

Asikhia, Olalekan - In: International journal of management & enterprise … 10 (2011) 1, pp. 72-91

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Export venture flexibility : its antecedents and effects on performance

Ling-Yee, Li; Ogunmokun, Gabriel O. - In: International journal of trade and global markets 6 (2013) 2, pp. 99-122

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Strategic flexibility or persistence? : examining the survival path of export enterprises under COVID-19

Chen, Wanyi; Jin, Rong; Xie, Yuchuan - In: Chinese management studies 17 (2023) 2, pp. 320-342

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Integrating strategic flexibility and marketing system to achieve sustainable competitive advantage : conceptual refinement and framework

Shalender, Kumar; Sharma, Naman - In: World review of entrepreneurship, management and … 18 (2022) 1/2, pp. 175-194

Persistent link: https://www.econbiz.de/10012887567

Strategic flexibility in open innovation : designing business models for open source software

Rajala, Risto; Westerlund, Mika; Möller, K. E. Kristian - In: European journal of marketing : EJM 46 (2012) 10, pp. 1368-1388

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Export strategic orientation-performance relationship : examination of its enabling and disenabling boundary conditions

Cadogan, John W.; Boso, Nathaniel; Story, Vicky M.; … - In: Journal of business research : JBR 69 (2016) 11, pp. 5046-5052

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Export performance of international new ventures in emerging market

Falahat, Mohammad; Migin, Melissa W. - In: International journal of business and globalisation : IJBG 19 (2017) 1, pp. 111-125

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Constituents of dynamic marketing capability : strategic fit and heterogeneity in export performance

Hoque, Mohammad Tayeenul; Nath, Prithwiraj; Ahammad, … - In: Journal of business research : JBR 144 (2022), pp. 1007-1023

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