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A goods-dominant-service-dominant perspective on counterfeiting

Rohit, Sudeep; Ranjan, Kumar Rakesh - In: Journal of macromarketing 42 (2022) 4, pp. 478-491

Persistent link: https://www.econbiz.de/10013475191

Research trajectories of Service-Dominant Logic : emergent themes of a unifying paradigm in business and management

Pohlmann, Attila; Kaartemo, Valtteri - In: Industrial marketing management : the international … 63 (2017), pp. 53-68

Persistent link: https://www.econbiz.de/10011730101

Co-destruction of value : a stakeholder conceptual review

Ogunbodede, Olabode - In: The international journal of business science & applied … 17 (2022) 1, pp. 1-27

Co-destruction of value has been highlighted as a possible outcome of every interaction between firms and consumers. Despite the likelihood of its occurrence, the concept is not adequately defined or understood, while little is known about how and where it occurs. This paper reviews the...

Persistent link: https://www.econbiz.de/10012814492

Value co-destruction : a conceptual review and future research agenda

Lumivalo, Juuli; Tuunanen, Tuure; Salo, Markus - In: Journal of service research 27 (2024) 2, pp. 159-176

Persistent link: https://www.econbiz.de/10014580410

Value co-creation : factors affecting discretionary effort exertion

Aggarwal, Praveen; Basu, Amiya K. - In: Services marketing quarterly 35 (2014) 4, pp. 321-336

Persistent link: https://www.econbiz.de/10010465663

Customer usage processes : a conceptualization and differentiation

Pfisterer, Lucas; Roth, Stefan - In: Marketing theory 15 (2015) 3, pp. 401-422

Persistent link: https://www.econbiz.de/10011492816

A service ecosystem experience-based framework for sport marketing

Tsiotsou, Rodoula H. - In: The service industries journal 36 (2016) 11/12, pp. 478-509

Persistent link: https://www.econbiz.de/10011657346

Antecedents to value diminution : a dyadic perspective

Vafeas, Mario; Hughes, Tim; Hilton, Toni - In: Marketing theory 16 (2016) 4, pp. 469-491

Persistent link: https://www.econbiz.de/10011645950

Shifting paradigm to service-dominant logic via Internet-of-Things with applications in the elevators industry

Lai, Chia Tai Angus; Jackson, Paul R.; Jiang, Wei - In: Journal of management analytics 4 (2017) 1, pp. 35-54

Persistent link: https://www.econbiz.de/10011771056

Unpacking IT use and integration for mass customisation : a service-dominant logic view

Jitpaiboon, Thawatchai; Dobrzykowski, David D.; … - In: International journal of production research 51 (2013) 8, pp. 2527-2547

Persistent link: https://www.econbiz.de/10009731331