Narrow search
Showing 1 - 10 of 145,707
Cover Image
A typology of brand counterfeiting and imitation based on a semiotic approach
Le Roux, André; Bobrie, François; Thebault, Marinette - In: Journal of business research : JBR 69 (2016) 1, pp. 349-356
Persistent link: https://www.econbiz.de/10011417739
Cover Image
Out-of-category brand imitation : product categorization determines copycat evaluation
Horen, Femke van; Pieters, Rik - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 816-832
Persistent link: https://www.econbiz.de/10011780567
Cover Image
Innovation cloning : the introduction and performance of private label innovation copycats
Ter Braak, Anne; Deleersnyder, Barbara - In: Journal of retailing 94 (2018) 3, pp. 312-327
Persistent link: https://www.econbiz.de/10011930798
Cover Image
Brand imitation: a dynamic-game approach
Crettez, Bertrand; Hayek, Naila; Zaccour, Georges - In: International journal of production economics 205 (2018), pp. 139-155
Persistent link: https://www.econbiz.de/10011931420
Cover Image
Preference reversal for copycat brands : uncertainty makes imitation feel good
Horen, Femke van; Pieters, Rik - In: Journal of economic psychology : research in economic … 37 (2013), pp. 54-64
Persistent link: https://www.econbiz.de/10010234305
Cover Image
Brand Imitation
Kaptan, S.S. - 2009
Persistent link: https://www.econbiz.de/10012682003
Cover Image
Consumer Evaluation of Copycat Brands : The Effect of Imitation Type
van Horen, Femke - 2012
Copycat brands imitate the trade dress of a leader brand to free ride on the latter's equity. Copycats can imitate the distinctive, perceptual features of the leader brand, such as the lilac color of the Milka chocolate brand, or they can imitate the underlying meaning or theme of the leader...
Persistent link: https://www.econbiz.de/10013107050
Cover Image
Imitative innovation strategies : understanding resource management of competent followers
Huang, Ju-yu; Chou, Tzu-chuan; Lee, Gwo-guang - In: Management decision : MD 48 (2010) 6, pp. 952-975
Persistent link: https://www.econbiz.de/10003996727
Cover Image
Old, new and third wine regions : a consumer perspective
Maizza, Amedeo; Fait, Monica; Scorrano, Paola; Vrontis, … - In: World review of entrepreneurship, management and … 13 (2017) 5/6, pp. 521-541
Persistent link: https://www.econbiz.de/10011847141
Cover Image
Use of brand community markers to engage existing lifestyle consumption communities and some ethical concerns
Gordon, Ross; Jones, Sandra; Barrie, Lance; Gilchrist, Heidi - In: Journal of macromarketing : examining the interactions … 35 (2015) 4, pp. 419-434
Persistent link: https://www.econbiz.de/10011413158