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Response to Ambler and Roberts...
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A word of warning clarified : reactions to Peppers and Rogers' response ; report No. 06-115
Ambler, Tim
;
Roberts, John
;
Peppers, Don
;
Rogers, Martha
- In:
MSI reports : working paper series
(
2006
)
3
,
pp. 19-21
Persistent link: https://www.econbiz.de/10009893470
Saved in:
2
Response to Ambler and Roberts' " Beware the silver metric" : report No. 06-114
Peppers, Don
;
Rogers, Martha
- In:
MSI reports : working paper series
(
2006
)
3
,
pp. 15-18
Persistent link: https://www.econbiz.de/10003393765
Saved in:
3
A word of warning clarified : reactions to Peppers and Rogers' response ; report No. 06-115
Ambler, Tim
;
Roberts, John H.
- In:
MSI reports : working paper series
(
2006
)
3
,
pp. 19-21
Persistent link: https://www.econbiz.de/10003393768
Saved in:
4
Die 1:1-Zukunft : Strategien für ein individuelles Kundenmarketing
Peppers, Don
;
Rogers, Martha
-
1994
Persistent link: https://www.econbiz.de/10004182877
Saved in:
5
Enterprise one-to-one : tools for building unbreakable customer relationships in the interactive age
Peppers, Don
;
Rogers, Martha
-
1997
Persistent link: https://www.econbiz.de/10004321457
Saved in:
6
The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program
Peppers, Don
;
Rogers, Martha
;
Dorf, Bob
-
1999
-
Reprint.
Persistent link: https://www.econbiz.de/10004566766
Saved in:
7
The one-to-one future : building business relationships one customer at a time
Peppers, Don
;
Rogers, Martha
-
1994
Persistent link: https://www.econbiz.de/10004571164
Saved in:
8
Rules to break and laws to follow
Peppers, Don
;
Rogers, Martha
-
2008
Persistent link: https://www.econbiz.de/10004899431
Saved in:
9
The one to one future : building relationships one customer at a time
Peppers, Don
;
Rogers, Martha
-
1997
-
1. paperback ed.
Persistent link: https://www.econbiz.de/10004602888
Saved in:
10
One to one, B2B : customer development strategies for the business to business world
Peppers, Don
;
Rogers, Martha
-
2001
Persistent link: https://www.econbiz.de/10004604211
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