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1
The role of market knowledge type on product
innovation
performance
Petrovici, Dan
;
Obal, Michael W.
;
Walton, Bryn
;
Fearne, …
- In:
International journal of innovation management
24
(
2020
)
5
,
pp. 2050046-1-2050046-30
Persistent link: https://www.econbiz.de/10012271448
Saved in:
2
Exploring the role of product development capability for transforming
marketing
intelligence into firm performance
Helm, Roland
;
Krinner, Stephanie
;
Endres, Herbert
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10012196331
Saved in:
3
Marketing
intelligence :
innovation
ability to anticipate global competition
Aripin, Zaenal
;
Suganda, Uce Karna
;
Kusumah, Allizia Zulfa
-
2022
Persistent link: https://www.econbiz.de/10012938975
Saved in:
4
Balancing market exploration and market exploitation in product
innovation
: a contingency perspective
Zhang, Haisu
;
Wu, Fang
;
Cui, Anna Shaojie
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 297-308
Persistent link: https://www.econbiz.de/10011398550
Saved in:
5
Entrepreneurial performance and
marketing
analytics : the role of new product
innovation
Lin, Fenfang
;
Eng, Teck Yong
- In:
Journal of small business & enterprise development
31
(
2024
)
2
,
pp. 418-440
Persistent link: https://www.econbiz.de/10014512733
Saved in:
6
Supporting new product commercialization through managerial social ties and market knowledge development in an emerging economy
Heirati, Nima
;
O'Cass, Aron
- In:
Asia Pacific journal of management : APJM ; a …
33
(
2016
)
2
,
pp. 411-433
Persistent link: https://www.econbiz.de/10011583813
Saved in:
7
The effect of market orientation on new product development : a literature review
Li, Yu
;
Xie, En
;
Cheng, Lulu
- In:
Chinese management studies : CMS
11
(
2017
)
4
,
pp. 582-598
Persistent link: https://www.econbiz.de/10011805105
Saved in:
8
How customer knowledge affects exploration : generating, guiding, and gatekeeping
Sihvonen, Antti
;
Luoma, Jukka
;
Falk, Tomas
- In:
Industrial marketing management : the international …
94
(
2021
),
pp. 90-105
Persistent link: https://www.econbiz.de/10012513123
Saved in:
9
Examining market orientation, new product development and performance
Julian, Craig C.
;
Osman Mohamad
;
Wangbenmad, Chutima
- In:
Journal for global business advancement : JGBA
13
(
2020
)
4
,
pp. 431-446
Persistent link: https://www.econbiz.de/10012516143
Saved in:
10
Dual perspectives on the role of market orientation in new product development
Johnson, Jean L.
;
Mariadoss, Babu John
- In:
Future-focused strategic marketing
,
(pp. 3-41)
.
2019
Persistent link: https://www.econbiz.de/10012165318
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