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Examining older consumers' loyalty towards older brands in grocery retailing
Phua, Peilin; Kennedy, Rachel; Trinh, Giang; Page, Bill; … - In: Journal of retailing and consumer services 52 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012132173
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The impct of eco-fashion strategies on male shoppers' perceptions of brand image and loyalty
Ryding, Daniella; Navrozidou, Anna; Carey, Robin - In: International journal of business and globalisation : IJBG 13 (2014) 2, pp. 173-196
Persistent link: https://www.econbiz.de/10011334273
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A comparison of brand loyalty between on the go and take-home consumption purchases
Trinh, Giang; Dawes, John - In: Journal of retailing and consumer services 53 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012171841
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Hail to thee, my sports team brand : investigating the drivers of eFANgelism among fans of selected sports teams in the English Premier League (EPL)
Amani, David - In: Future Business Journal 9 (2023) 1, pp. 1-16
Sports fans participate in supporting sports teams by demonstrating various attitudinal behaviors such as loyalty, purchase intention, and stadium attendance. However, although the literature indicates that sports fans who are fanatics can demonstrate advanced attitudinal behavior such as...
Persistent link: https://www.econbiz.de/10014505966
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Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia; Villaseñor, Nieves; Yagüe … - In: Advances in National Brand and Private Label Marketing …, (pp. 125-133). 2018
Persistent link: https://www.econbiz.de/10013277494
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Psychologie der Markenführung
Florack, Arnd (ed.) - 2007
Persistent link: https://www.econbiz.de/10003356188
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Psychologie der Markenführung
Florack, Arnd (ed.) - 2007
Hauptbeschreibung Für die Entwicklung langfristig erfolgreicher Markenstrategien sind Kenntnisse der psychologischen Wirkungen des Markenmanagements unverzichtbar. Dieser Sammelband bündelt erstmalig interdisziplinäre Beiträge von Top-Experten aus dem Bereich des Marketing und der...
Persistent link: https://www.econbiz.de/10013173893
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The economy of icons : how business manufactures meaning
Sternberg, Ernest - 1999
Persistent link: https://www.econbiz.de/10001361771
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Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin; Notarantonio, Elaine M.; Quigley, … - In: Journal of promotion management : JPM 21 (2015) 6, pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
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Advertising between archetype and brand personality
Bechter, Clemens; Farinelli, Giorgio; Daniel, Rolf-Dieter; … - In: Administrative Sciences : open access journal 6 (2016) 2/5, pp. 1-11
The aim of the paper is the alignment of C.G. Jung's (1954) archetypes and Aaker's (1997) brand personality framework in the context of advertising. C.G. Jung's theories had a tremendous impact on psychology. David Aaker and his daughter Jennifer are seen by many as the branding gurus. Despite...
Persistent link: https://www.econbiz.de/10012015803