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The impact of information technology on supply chain capabilities and firm performance: A resource-based view

Wu, Fang; Yeniyurt, Sengun; Kim, Daekwan; Cavusgil, S.Tamer - In: Industrial marketing management : the international … 35 (2006) 4, pp. 493-504

Persistent link: https://www.econbiz.de/10007259849

A literature review and integrative performance measurement framework for multinational companies

Yeniyurt, Sengun - In: Marketing intelligence & planning 21 (2003) 3, pp. 134-142

Persistent link: https://www.econbiz.de/10006968817

Exploring the Marketing Program Antecedents of Performance in a Global Company

Townsend, Janell D.; Yeniyurt, Sengun; Deligonul, Z.Seyda; … - In: Journal of international marketing 12 (2004) 4, pp. 1-24

Persistent link: https://www.econbiz.de/10007228939

Integrating global and local procurement for superior supplier working relations

Yeniyurt, Sengun; Henke, John W.; Cavusgil, Erin - In: International business review : the official journal of … 22 (2013) 2, pp. 351-362

Persistent link: https://www.econbiz.de/10010087088

TO BID OR NOT TO BID: DRIVERS OF BIDDING BEHAVIOR IN ELECTRONIC REVERSE AUCTIONS

YENIYURT, SENGUN; WATSON, STEVIE; CARTER, CRAIG R.; … - In: The journal of supply chain management : a global … 47 (2011) 1, pp. 60-73

Persistent link: https://www.econbiz.de/10008782061

Balancing Development Costs and Sales to Optimize the Development Time of Product Line Additions

Calantone, RogerJ.; Yeniyurt, Sengun; Townsend, JanellD.; … - In: The journal of product innovation management : an … 27 (2010) 3, pp. 336-349

Persistent link: https://www.econbiz.de/10008397012

Reflections on the Research Path towards the Global company

Yeniyurt, Sengun - 2008

One of the main research themes reoccurring in our research projects is the globalization process of a company. It is now well documented that a company's globalization occurs gradually, as firms gain international experience and expand their operations ( Johanson & Vahlne, 1990 ; Townsend,...

Persistent link: https://www.econbiz.de/10015382804