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Embracing co-creation thinking in economics
Chakrabarti, Avik; Ramaswamy, Venkatram - 2013
Persistent link: https://www.econbiz.de/10010212569
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The co-creation paradigm
Ramaswamy, Venkatram; Ozcan, Kerimcan - 2014
Persistent link: https://www.econbiz.de/10010355908
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Re-thinking the concept of surplus : embracing co-creation experiences in economics
Chakrabarti, Avik; Ramaswamy, Venkatram - In: The B.E. journal of economic analysis & policy 14 (2014) 4, pp. 1283-1297
Persistent link: https://www.econbiz.de/10010419890
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Latent class models for conjoint analysis
Ramaswamy, Venkatram; Cohen, Steven H. - In: Conjoint measurement : methods and applications, (pp. 295-319). 2007
Persistent link: https://www.econbiz.de/10003544666
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Brand value co-creation in a digitalized world : an integrative framework and research implications
Ramaswamy, Venkatram; Ozcan, Kerimcan - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 93-106
Persistent link: https://www.econbiz.de/10011490829
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Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram; Ozcan, Kerimcan - In: Journal of marketing 82 (2018) 4, pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
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What is co-creation? : an interactional creation framework and its implications for value creation
Ramaswamy, Venkatram; Ozcan, Kerimcan - In: Journal of business research : JBR 84 (2018), pp. 196-205
Persistent link: https://www.econbiz.de/10011802900
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The Co-Creation Paradigm
Ramaswamy, Venkatram - 2014
A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and...
Persistent link: https://www.econbiz.de/10012689736
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Into the eXperience-verse : the strategic frontier of cloud business innovation and value co-creation
Ramaswamy, Venkatram; Narayanan, Krishnan - In: Strategy & leadership 50 (2022) 5, pp. 25-31
Persistent link: https://www.econbiz.de/10013384682
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The Co-Creation Paradigm
Ramaswamy, Venkatram; Ozcan, Kerimcan - 2014
A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and...
Persistent link: https://www.econbiz.de/10014479538