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Achieving superior innovation-based performance outcomes in SMEs through innovation resource : capability complementarity
Sok, Phyra; O'Cass, Aron - In: Industrial marketing management : the international … 40 (2011) 8, pp. 1285-1293
Persistent link: https://www.econbiz.de/10009410661
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An e-retailing assessment of perceived website-service innovativeness : implications for website quality evaluations, loyalty and word of mouth
O'Cass, Aron; Carlson, Jamie - In: Australasian marketing journal 20 (2012) 1, pp. 28-36
Persistent link: https://www.econbiz.de/10009508012
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Exploring civic engagement through seniors' good citizenship behavior within clubs
Meshram, Kanika; O'Cass, Aron - In: Journal of nonprofit & public sector marketing 25 (2013) 3, pp. 256-283
Persistent link: https://www.econbiz.de/10010196554
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Empowering senior citizens via third places : research driven model development of seniors' empowerment and social engagement in social places
Meshram, Kanika; O'Cass, Aron - In: The journal of services marketing 27 (2013) 2, pp. 141-154
Persistent link: https://www.econbiz.de/10009747184
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Examining market entry mode strategies via resource-based and institutional influences : empirical evidence from a region-within-country economy context
O'Cass, Aron; Ngo, Liem Viet; Heirati, Nima - In: Australasian marketing journal 20 (2012) 3, pp. 224-233
Persistent link: https://www.econbiz.de/10009624302
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In search of innovation and customer-related performance superiority : the role of market orientation, marketing capability, and innovation capability interactions
Ngo, Liem Viet; O'Cass, Aron - In: The journal of product innovation management : an … 29 (2012) 5, pp. 861-877
Persistent link: https://www.econbiz.de/10009625602
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Optimizing the online channel in professional sport to create trusting and loyal consumers : the role of the professional sports team brand and service quality
Carlson, Jamie; O'Cass, Aron - In: Journal of sport management : the official journal of … 26 (2012) 6, pp. 463-478
Persistent link: https://www.econbiz.de/10009706396
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The contingent value of marketing and social networking capabilities in firm performance
Heirati, Nima; O'Cass, Aron; Ngo, Liem Viet - In: Journal of strategic marketing 21 (2013) 1, pp. 82-98
Persistent link: https://www.econbiz.de/10009717936
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Examining the marketing planning-marketing capability interface and custer-centric performance in SMEs
O'Cass, Aron; Ngo, Liem Viet; Siahtiri, Vida - In: Journal of strategic marketing 20 (2012) 6, pp. 463-481
Persistent link: https://www.econbiz.de/10009663984
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An empirical assessment of consumers' evaluations of web site service quality : conceptualizing and testing a formative model
O'Cass, Aron; Carlson, Jamie - In: The journal of services marketing 26 (2012) 6, pp. 419-434
Persistent link: https://www.econbiz.de/10009672373