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Interaktionskompetenz : Erfolgsfaktor im industriellen Vertrieb
Töllner, Alke; Ulrich, Jasmin; Blut, Markus; … - In: Marketing Review St. Gallen : die neue … 30 (2013) 4, pp. 74-87
Persistent link: https://www.econbiz.de/10010184198
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National Differences in Materialism -- Using Alternative Research Strategies to Explore the Construct
Sinkovics, Rudolf R.; Holzmüller, Hartmut H. - In: Journal of international consumer marketing 13 (2001) 2, pp. 103
Persistent link: https://www.econbiz.de/10007113890
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Forum - Prognose der Relevanz, Erfolgsfaktoren und Konsequenzen von elektronischen Business-to-Business Marktplätzen.
Holzmüller, Hartmut H.; Schlüchter, Jan - In: Qualität und Zuverlässigkeit : QZ ; … 48 (2003) 3, pp. 35-50
Persistent link: https://www.econbiz.de/10007161362
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Export Information Use: A Five-Country Investigation of Key Determinants
Souchon, Anne L.; Diamantopoulos, Adamantios; … - In: Journal of international marketing 11 (2003) 3, pp. 106
Persistent link: https://www.econbiz.de/10007232058
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Structural Modeling of Success Factors in Exporting: Cross-Validation and Further Development of an Export Performance Model
Holzmüller, Hartmut H.; Stöttinger, Barbara - In: Journal of international marketing 4 (1996) 2, pp. 29-56
Persistent link: https://www.econbiz.de/10007253040
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Service delivery encounters in business-to-business contexts as a source of innovation : a conceptual and explorative study
Neumann, Debra; Holzmüller, Hartmut H. - In: Journal of business market management : jbm 1 (2007) 2, pp. 105-134
Persistent link: https://www.econbiz.de/10009069752
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Customer solutions in the capital goods industry: Examining the impact of the buying center
Töllner, Alke; Blut, Markus; Holzmüller, Hartmut H. - In: Industrial marketing management : the international … 40 (2011) 5, pp. 712-723
Persistent link: https://www.econbiz.de/10009178257
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Management and marketing of remote services: Conceptualization, managerial challenges and an agenda for future research
Wünderlich, Nancy V.; Schumann, Jan H.; Wangenheim, … - In: Journal of business economics : JBE 81 (2011) 9, pp. 977-1002
Persistent link: https://www.econbiz.de/10009265208
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Safilo Group, Italy - from licensee to licensor
Holzmüller, Hartmut H.; Lobin, Daniela; Rossetti, Davide - In: Fallstudien zum internationalen Management : …, (pp. 339-354). 2004
Persistent link: https://www.econbiz.de/10002149314