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Pushing yourself harder : the effects of mobile touch modes on users' self-regulation
Liu, Yang; Jiang, Zhenhui; Choi, Ben C. F. - In: Information systems research : ISR 34 (2023) 3, pp. 996-1016
Persistent link: https://www.econbiz.de/10014383699
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The vampire effect of smartphone swiping : how atypical motor actions increase ad attention but impair brand recall
Rohrbach, Stefan; Bruns, Daniel; Langner, Tobias - In: International journal of advertising : the review of … 44 (2025) 1, pp. 5-23
Persistent link: https://www.econbiz.de/10015194212
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Effects of bimanual vs unimanual motor actions on consumer behavior intention and attitude
Ramchandani, Mukta; Bhattacharya, Shantanu; … - In: Journal of consumer marketing 41 (2024) 7, pp. 693-705
Persistent link: https://www.econbiz.de/10015157981
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Exploring visual embodiment effect in dark tourism : the influence of visual darkness on dark experience
Lv, Xingyang; Lu, Ruihua; Xu, Shuangyu; Sun, Jiaojiao; … - In: Tourism management : research, policies, practice 89 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013325946
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Consumer behavior in "Equilibrium" : how experiencing physical balance increases compromise choice
Larson, Jeffrey S.; Billeter, Darron M. - In: Journal of marketing research : JMR 50 (2013) 4, pp. 535-547
Persistent link: https://www.econbiz.de/10009786147
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Place the logo high or low? : using conceptual metaphors of power in packaging design
Sundar, Aparna; Noseworthy, Theodore J. - In: Journal of marketing 78 (2014) 5, pp. 138-151
Persistent link: https://www.econbiz.de/10010419891
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When up brings you down : the effects of imagined vertical movements on motivation, performance, and consumer behavior
Ostinelli, Massimiliano; Luna, David; Ringberg, Torsten - In: Journal of consumer psychology : JCP : the official … 24 (2014) 2, pp. 271-283
Persistent link: https://www.econbiz.de/10010366232
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The temperature premium : warm temperatures increase product valuation
Zwebner, Yonat; Lee, Leonard; Goldenberg, Jacob - In: Journal of consumer psychology : JCP : the official … 24 (2014) 2, pp. 251-259
Persistent link: https://www.econbiz.de/10010366256
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Embodied cognition and social consumption : self-regulating temperature through social products and behaviors
Lee, Seung Hwan Mark; Rotman, Jeff D.; Perkins, Andrew W. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 2, pp. 234-240
Persistent link: https://www.econbiz.de/10010366278
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Why the bride wears white : grounding gender with brightness
Semin, Gün R.; Palma, Tomás A. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 2, pp. 217-225
Persistent link: https://www.econbiz.de/10010366289