Similar Search Results

Mohanty, Praggyan; Ratneshwar, Srinivasan - In: Journal of promotion management : JPM 22 (2016) 3, pp. 443-460

Persistent link: https://www.econbiz.de/10011532998

Kergoat, Marine; Meyer, Thierry; Merot, Alain - In: The journal of consumer marketing 34 (2017) 7, pp. 624-635

Persistent link: https://www.econbiz.de/10011808332

Majeed, Salman; Lu, Changbao; Usman, Muhammad - In: Frontiers of business research in China : selected … 11 (2017) 3, pp. 341-373

Persistent link: https://www.econbiz.de/10011849893

Hartley, Phillip; Sun, Jie; Raggio, Randle D. - In: Journal of marketing communications 23 (2017) 6, pp. 632-646

Persistent link: https://www.econbiz.de/10011852905

Kim, Taemin; Kim, Okhyun - In: Journal of marketing communications 24 (2018) 1, pp. 53-67

Persistent link: https://www.econbiz.de/10011852912

Kim, Soojin; Kim, Jihye; Kim, Eunice - In: Journal of promotion management : JPM 23 (2017) 5, pp. 654-672

Persistent link: https://www.econbiz.de/10011799553

Meitz, Tino Georg Konrad (ed.); Borchers, Nils S. (ed.); … - 2022

Persistent link: https://www.econbiz.de/10012695685

Ghazizadeh, Ulrich R. - 1987

Persistent link: https://www.econbiz.de/10012700228

Wu, Linwan; Wen, Taylor Jing - In: International journal of advertising : the review of … 38 (2019) 2, pp. 296-315

Persistent link: https://www.econbiz.de/10012200244

Bang, Hye Jin; Choi, Dongwon; Wojdynski, Bartosz W.; … - In: International journal of advertising : the review of … 38 (2019) 8, pp. 1116-1138

Persistent link: https://www.econbiz.de/10012200370

A service of the