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Storytelling, the scale of persuasion and retention : a neuromarketing approach

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Broadcasting and narrowcasting : the impact of affective and cognitive message framing on message persuasiveness

Foti, Lianne; Zhu, Xiajing; Yuan, Yige; Teng, Lefa - In: International journal of advertising : the review of … 39 (2020) 8, pp. 1183-1201

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Exploring the relative effectiveness of emotional, rational, and combination advertising appeals on sport consumer behavior

Lee, Seunghwan; Heere, Bob - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 2, pp. 82-92

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A map for effective advertising : the metaphoric advertising processing model

Dehay, Eliza K.; Landwehr, Jan Rüdiger - In: AMS review : official publication of the Academy of … 9 (2019) 3, pp. 289-303

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The Psychology of Advertising

Fennis, Bob M. - 2020 - 3rd ed.

sidedness -- Argument-based and affect-based appeals -- Advertising in context: integrated marketing communications and the … the stage -- The origins of modern-day advertising -- Advertising in practice: the nuts and bolts of the industry -- The … functions of advertising -- The effects of advertising: a psychological perspective -- Consumer responses -- Can advertising …

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Should donation ads include happy victim images? : the moderating role of regulatory focus

Zemack-Rugar, Yael; Klucarova-Travani, Sona - In: Marketing letters : a journal of research in marketing 29 (2018) 4, pp. 421-434

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Impact of subliminal advertising on consumer buying behaviour : an empirical study on young Indian consumers

Sofi, Shakeel Ahmad; Nika, Fayaz Ahmad; Shoib, Mohd Shah; … - In: Global business review 19 (2018) 6, pp. 1580-1601

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Designed to s(m)ell : when scentedadvertising induces proximityand enhances appeal

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Can brand experience shorten consumers' psychological distance toward the brand? : the effect of brand experience on consumers' construal level

Kim, Dong Hoo; Song, Doori - In: The journal of brand management : an international journal 26 (2019) 3, pp. 255-267

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Fear or humor? : the effects of negatively framed visual hyperbole in advertising

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